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But for all its popularity and appeal, the iPad never has quite cleared the bar Jobs set for it, which was to be "far better" at some key tasks than a laptop or a smartphone. The iPad may have been "far better" when it was first released, but smartphones have come a long way. The iPhone 6 and 6 Plus and their Android equivalents are now convenient enough for most mobile computing tasks that there's no need to carry around a tablet as well. That helps explain why iPad sales have plateaued, rather than continuing to ascend to the stratospheric levels of the iPhone. "The iPad remains an impressive machine. But it also remains a luxury item rather than a necessity," concludes Oremus. "Again, by most standards, it is a major success. Just not by the high standards that Jobs himself set for it five years ago."