danielread writes "In 1992 C++ Journal published an essay by Jack W. Reeves called 'What Is Software Design?' Many credit this essay as being the first published instance of assertions such as 'programming is not about building software; programming is about designing software' and 'it is cheaper and simpler to just build the design and test it than to do anything else'. developer.* Magazine has republished this groundbreaking essay, plus two previously unpublished essays, under the title Code as Design: Three Essays by Jack W. Reeves."