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Comments: 512 +-   Google Under Fire For Calling Their Language "Go" on Thursday November 12, @08:39AM

Posted by Soulskill on Thursday November 12, @08:39AM
from the rename-it-to-proceed-with-caution dept.
google
programming
Norsefire writes "Since releasing the 'Go' programming language on Tuesday, Google has been under fire for using the same name as another programming language that was first publicly documented in 2003. 'Go!' was created by Francis McCabe and Keith Clark. McCabe published a book about the language in 2007, and he is not happy. He told InformationWeek in an email: 'I do not have a trademark on my language. It was intended as a somewhat non-commercial language in the tradition of logic programming languages. It is in the tradition of languages like Prolog. In particular, my motivation was bringing some of the discipline of software engineering to logic programming.'"
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  • Go! (Score:5, Informative)

    by sopssa (1498795) * on Thursday November 12, @08:39AM (#30071650)

    It's actually pretty funny Google itself didn't see this coming. Results in Google for go programming language [google.com] are about the existing Go! language and the main developers book about it.

    In this case Google should really change the name since its been used in an existing programming language for years. But maybe they are:

    "We recently became aware of the Go! issue and are now looking into the matter further," a company spokesperson said in an e-mail.

    • Re:Go! (Score:5, Funny)

      by msh104 (620136) on Thursday November 12, @08:43AM (#30071680)

      Even more funny is the fact that they hosting their language on code.google.com
      Perhaps we shouldn't worry that much about them harvesting our data after all?

    • Re:Go! (Score:5, Funny)

      by iamhassi (659463) on Thursday November 12, @08:58AM (#30071884) Journal
      from the article:

      There once was a language named "Go"
      By Google it's made to help the Pro
      But there's a claim the name
      it sounds quite the same
      as another fellow's lingo

      This other lingo named "Go!"
      "It was earlier" it's inventor says so.
      "Why didn't you look
      on a webpage or in my book,
      it's even google search result two!"

      "So Google, rename your thing!
      Or in front of a judge you i bring!
      Lots of users agree
      it was disgraceful by thee
      just be sorry and give me a ring!"

      So the question arise
      allthough google might despise
      "what new name shall we be giving
      to the lingo that's not yet living
      and has not yet seen this world with it's own eyes?"

      One fella proposed the name "Goo"
      Which is similar to pythons clone "Boo"
      But also this name is taken
      and not yet forsaken
      and honestly sounds close to "Poo".

      Another said "Lango" is cool,
      He would take such thing as a tool.
      But a lingo named "Lango"
      Only rhymes "Jango" or "Tango"
      This is real, not Star Wars, you fool!

      Lots of other names were called
      some were boring, some others were bold
      The question still remain
      Will google act or refrain
      from renaming it's lingo as told?

      The remainder of my little piece
      Is the ironic issue of this
      Why did you, google miss
      to google "go" before release
      You would have known it's not your name, but his'!
    • Re: (Score:3, Interesting)

      by ArcherB (796902)

      It's actually pretty funny Google itself didn't see this coming. Results in Google for go programming language [google.com] are about the existing Go! language and the main developers book about it.

      In this case Google should really change the name since its been used in an existing programming language for years. But maybe they are:

      "We recently became aware of the Go! issue and are now looking into the matter further," a company spokesperson said in an e-mail.

      I don't know what they need to look into. There are only two real aspects to look at here. First, from a technical standpoint, it could confuse people want to learn Google's Go and end up learning the other Go. From a legal standpoint, if the guy didn't trademark the name, who cares? He doesn't really have a case. But it does kind of fly in the face of the "Don't be evil" slogan.

      If they want to be nice, they could just rename it to something like Go++ or Go2.

      • Re:Go! (Score:5, Funny)

        by fbjon (692006) on Thursday November 12, @09:57AM (#30072646) Homepage Journal
        Next up: Go2 considered harmful.
      • Re: (Score:3, Informative)

        But it does kind of fly in the face of the "Don't be evil" slogan.

        Not really. There was no malice here anywhere. Nobody tried to be evil, nobody is trying to be evil this moment and nobody is trying to be evil in the future.

        Some dude had an idea a couple years back that was so utterly obscurethat no Wikipedia page existed for it. Let that sink in: There's a page on Wikipedia for every actor that was ever seen in the background of any Star Trek episode; yet this supposed "Go language" was so unknown that nobody ever bothered to make a page for it (until yesterday). And t

        • Re:Go! (Score:5, Informative)

          by malakai (136531) on Thursday November 12, @02:24PM (#30077258) Journal

          He published in "Annals of Mathematics and Artificial Intelligence" and it's cited [acm.org] in the ACM portal. Who cares what Wiki has or doesn't have.

          This wasn't some geocities page with talk about a language that was never developed.

    • Re:Go! (Score:4, Insightful)

      by khallow (566160) on Thursday November 12, @09:34AM (#30072330)

      In this case Google should really change the name since its been used in an existing programming language for years.

      Why? Go! is just another hobby language that's only been around for a few years. The only thing it has generated is a few academic papers. There probably have been thousands of those in the past 50 or so years. I see no reason for Google to change the name of its computing language just because there are already one or more programming languages with similar names. As the previous sentence implies, I wouldn't be surprised to find out there there are several programming languages with something very similar.

      • Re:Go! (Score:5, Insightful)

        by tknd (979052) on Thursday November 12, @01:41PM (#30076500)

        Just because it is currently a hobby language doesn't mean something popular might be made with it later. That would result in a naming collision for people (which go language?) and a complex legal battle if both products became successful.

        Here's what would happen if nobody says anything: Google's Go gets popular and now has trademark weight. Go! hobby language gets popular because basement developer makes new popular app. Google sees this as a threat to trademark and is forced to use legal action.

        Of course, the hobby language Go! could dwindle and produce nothing of value but we don't know that yet. He's actually doing everyone a favor by bringing up this topic right now while both languages don't have much weight to defend. It eliminates the possibility of expensive arguments in the future.

  • Two "Go"'s considered harmful.

  • by woolio (927141) on Thursday November 12, @08:49AM (#30071752) Journal

    I bet someone at Google will get fired soon...

    Either 1 of 2 things may have happened:

    1) They used Microsoft Bing to search for potential trademark violations
    2) They were too lazy and didn't check at all.

    • by jellomizer (103300) on Thursday November 12, @09:41AM (#30072426)

      I would hate to have you as a boss.
      Oh you had a bug in you code... YOUR FIRRREED!
      Oh you tried to come up with a creative name that was taken by some obscure language... YOUR FIRRREED!
      When brain storming for ideas in the meeting you idea that we all liked had a problem... YOUR FIRREED!

      I bet you work for the government or something. People make mistakes. Googling for GO will lead to a lot of results and people know that and Go is used for a lot of help support too. So they probably realized it is such a common word finding a language like it will be like a needle in a haystack.
      Sure google searches now will probably bring you better results however now that it is news it would effect the Google search criteria.

  • Goo (Score:3, Funny)

    by ei4anb (625481) on Thursday November 12, @08:53AM (#30071804)
    Google should rename it Goo, or if that's taken then Gooo or Goooooooooo...
  • by Procasinator (1173621) on Thursday November 12, @08:56AM (#30071840)
    This was reported by the author in Issue 9 [google.com]. There have been suggestions to rename the language to Issue 9 - I like it.
  • by rkww (675767) on Thursday November 12, @09:29AM (#30072260)

    It is proposed that this article be deleted because of the following concern: Non notable language. All the sources seem to be papers and a book by the author of the language. Per WP:N, sources should be secondary sources independent of the subject.

    This template was added 2009-11-12 14:22

  • by that IT girl (864406) on Thursday November 12, @09:30AM (#30072272) Journal
    They can call it Goog.
  • UUIDs (Score:5, Funny)

    by ewg (158266) on Thursday November 12, @09:46AM (#30072504)
    This is why I name all my programming languages by UUID. In fact, look for my new book, Ed68c886-6390-4255-813f-48e61f6b0b06: The Definitive Guide to be published in the second quarter of next year!
    • Re: (Score:3, Funny)

      by clickety6 (141178)

      Bastard! A little research through a few obscure, un-archived computing journals published in the now defunct USSR would have shown you that I wrote the programming language Ed68c886-6390-4255-813f-48e61f6b0b05 over 25 years ago! The cheek of some people!

  • by An dochasac (591582) on Thursday November 12, @09:56AM (#30072634)

    What is wrong with people who name new computer languages? Like it or not, google has become a defacto reference for coders. You can't remember the exact syntax of python string concatenation, Google it and see:

    Results 1 - 10 of about 21,200 for python "string concatenation". (0.20 seconds)

    And the relevant examples are bunched near the top of the first page. Now try the same for Go:
    Results 1 - 10 of about 50,000 for Go "string concatenation". (0.20 seconds)
    Of course none of them are relevant but you can see that Go coders are going to have a much worse Signal/Noise ratio.

    The only thing I don't like about the processing language is its name:
      Results 1 - 10 of about 45,900 for processing "string concatenation". (0.24 seconds)

    Of course it come from a long history of google silly names like 'C'
    Results 1 - 10 of about 84,300 for C "string concatenation". (0.09 seconds)

    Microsoft wasn't very smart here:
    Results 1 - 10 of about 157,000 for .net "string concatenation". (0.30 seconds)

    Sun was better
    Results 1 - 10 of about 70,600 for Java "string concatenation". (0.19 seconds)

    Now we're talking:
      Results 1 - 10 of about 7,050 for fortran "string concatenation".
      Results 1 - 10 of about 3,230 for cobol "string concatenation".

    Of course those last two are much less popular languages but the S/N ratio of the pages you get when you search google for that is very high.

    Google should have a naming contest for their new language. Come up with something unique like zarking00g

  • Tingo? (Score:4, Insightful)

    by houghi (78078) on Thursday November 12, @10:06AM (#30072768) Homepage

    This Is Not GO.
    It apparently also means "To take all the objects one desires from the house of a friend, one at a time, by borrowing them." in Pasquense, Easter Island.

    • Re:Perfect example (Score:4, Insightful)

      by vadim_t (324782) on Thursday November 12, @08:55AM (#30071834) Homepage

      There's no IP.

      There is copyright, patents and trademarks. This sounds like a trademark thing, so no need to confuse the issue.

        • Re: (Score:3, Informative)

          by Rary (566291)

          Even without a registered trademark, I think they'd have a good case that Google is trying to pass off their new language as the original Go.

          Actually, unregistered trademarks are valid, too. In North America, the trademark system is a "first to use" system, not a "first to file".

          However, the original Go is not a commercial product, so there is no trademark issue. Google will likely consider changing the name just because it's stupid to create a new programming language and give it the same name as an existing one, but trademark won't enter into the discussion.

    • Re: (Score:3, Insightful)

      by TheRaven64 (641858)
      Given that it's the top hit for 'go programming language' on Google, if Google are unaware that it exists then it shows quite how insular they have become - obviously they didn't even think of checking whether anyone else had used the name.
    • by nomadic (141991) <nomadicworldNO@SPAMgmail.com> on Thursday November 12, @09:37AM (#30072368) Homepage
      if Google are unaware that it exists then it shows quite how insular they have become - obviously they didn't even think of checking whether anyone else had used the name.

      Hey it's not their fault. If only they had access to some sort of computer system that allowed one to quickly examine the internet, a "search engine" if you will, then they might have been able to catch this in time.
    • Re:So? (Score:5, Insightful)

      by Anonymous Coward on Thursday November 12, @08:58AM (#30071880)

      Some things are ethically questionable even when there is no legal problem involved. A concept often forgotten in the corporate world.

    • by Anonymous Coward on Thursday November 12, @09:07AM (#30072000)

      Google's language is called Go! (with an exclamation mark.) The preexisting language whose existence has been suddenly and rudely revealed is called Go without the exclamation mark.

      Other way around. Google's language is "Go". McCabe's language is "Go!".

    • by Thornburg (264444) on Thursday November 12, @09:24AM (#30072184)

      Dont get me started on the Japanese chess game Go.

      I don't know if your post was supposed to be either sarcastic or funny, but Go [wikipedia.org] is neither Japanese nor chess.

      It's Chinese, and it's older than chess.

      The game commonly referred to as "Japanese chess" is Shogi [wikipedia.org].

      • Re: (Score:3, Informative)

        Go originated in China, but is played in Japan. TFA is about naming things Go, so it might be worthwhile to note that Go is the Japanese name for the game.
    • Re:Hmmm... (Score:4, Interesting)

      by Rary (566291) on Thursday November 12, @09:10AM (#30072036)

      Perhaps Mr. McCabe should have trademarked the name???

      Simply using the name in a commercial capacity is enough to get an unregistered trademark. However, the problem is that he is not selling the Go! programming language. If it's not a commercial entity, then trademark doesn't apply.

        • Re: (Score:3, Insightful)

          by Rary (566291)

          DMCA is not an issue, since this is a question of trademark, not copyright.

          It seems to me that the only way McCabe could be legally forced to change the name is if trademark law applied, but if trademark law applied, then the mark would be his, since trademark law is "first to use", not "first to file".

          Legal questions aside, if Google keeps using the name, then McCabe will have to change his name not for legal reasons, but practical ones.

        • Re: (Score:3, Insightful)

          by Rary (566291)

          I'm not sure why you think selling something is a pre-requisite for being able to trademark its name. What is key is that you use the trademark on an ongoing basis and are the first to use it in a particular field.(Amongst other things). Even if you freely give something away you can still trademark its name; all a trademark does is identify a particular product and prevents others with similar products from trading on your good (or bad) name. Google, for example gives away many services for free yet can still own the rights to Google as a servicemark or trademark; depending on whether you consider search a service or a good.

          I didn't say he had to be selling it, I said he had to be using it in a commercial capacity. Trademark applies to, well, trade. I might use a certain nickname on an ongoing basis in a particular field, but that doesn't mean I automatically get a trademark on that nickname. It would have to be a mark of trade in order for it to be trademarkable.

      • Re: (Score:3, Interesting)

        by eonlabs (921625)

        Excellent find,
        I'm sure the author is relishing in the Streisand Effect right now.
        How far down the page was Go! two days ago if you googled the name?

    • Re:'GO' != 'GO!' (Score:4, Informative)

      by umberto_soprano (1594477) on Thursday November 12, @11:09AM (#30073674)

      A+ != A# != A# C != C# (in fairness they are related) There are several languages refereed to as D F != F# L != L# M != M4

      If you can't tell the difference between to similarly named programming languages perhaps programming isn't for you!

      But C# = Db F = E# and moreover B# = C

    • Re: (Score:3, Insightful)

      by wonkavader (605434)

      Because Googling for "go" gets you 2,950,000,000 hits. Yes, that's billions. And yet they didn't see that choosing such a common word for a language name was a bad idea. Ah, how the mighty goof up.

Executive ability is prominent in your make-up.