The Flash platform has been taking body blows lately. First Apple, then Scribd, publicly abandon it; now ARM's marketing VP is blaming a delay in ARM smartbooks on the continuing unsuitability of Flash for the subnotebook market. But how ready is HTML5 to take over from Flash? Tim Bray offers a cautionary appraisal of the not-yet-a-standard's state of grace. While Flash may be on the way out (or so legions of its detractors hope), it is still important in many corners of the Web. Here a branding expert demonstrates that the sites of 10 out of 10 leading worldwide brands don't display on the iPad — because they're coded in Flash, of course.