Will Adobe's HTML5 Strategy Help Developers?

snydeq writes "Fatal Exception's Neil McAllister sees Adobe's shift toward HTML5 as a boon for developers only if the company secures its place in the Web developer tools market — but initial signs suggest that this won't be the case. 'The opportunity for Adobe now lies in filling the gaps in today's IDEs, code editors, and graphics software with new tools that can help designers and developers more easily take advantage of the multimedia capabilities of HTML5,' McAllister writes. 'Unfortunately, however, it sounds like Adobe is going to drop the ball. In this week's meeting with financial analysts, the company said its emphasis is not on building great tools but on subscription pricing, Web-based content creation software, and — most important of all — growing its digital marketing, advertising, and analytics businesses. That's right: Adobe wants to be Google. It's too bad because Web developers could really use an Adobe right now.'"

Re:Why should they?

[Psyborgue]

Yeah, I didn't rtfa. My bad. Mod me down.

Umm..doesn't Adobe Edge fill the tools role

[Scyber]

I realize it is still a preview, but isn't it exactly what the developers/designers would want (an HTML5, CSS3, Javascript tool):

http://labs.adobe.com/technologies/edge/ [adobe.com]

"Adobe® Edge is a new web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3. Edge will be updated regularly to add new functionality, stay ahead of evolving web standards, and incorporate user feedback to provide the best functionality and experience possible. This is an early look at Edge with more capabilities to come."