Hugh Pickens writes "Austin Carr notes that a number of user interface designers have become increasingly critical of Apple's approach to software user interface design. Much of their censure is directed against a trend called skeuomorphism, a term for when objects retain ornamental elements of the past that are no longer necessary to the current objects' functions, such as calendars with faux leather-stitching, bookshelves with wood veneers, fake glass and paper and brushed chrome. A former senior UI designer at Apple who worked closely with Steve Jobs said, 'It's like the designers are flexing their muscles to show you how good of a visual rendering they can do of a physical object. Who cares?' The issue is two-fold: first, that traditional visual metaphors no longer translate to modern users; and second, that excessive digital imitation of real-world objects creates confusion among users. 'I'm old enough, sure, but some of the guys in my office have never seen a Rolodex in real life,' says Designer Gadi Amit. 'Our culture has changed. We don't need translation of the digital medium in mechanical real-life terms. It's an old-fashioned paradigm.' One beneficiary could be Microsoft, where the design of Windows 8 distances itself from skeuomorphism by emphasizing a flat user interface that's minimalist to the core: no bevel, no 3-D flourishes, no glossiness and no drop shadow."