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Google's Diversity Chief: Mamas Don't Let Their Baby Girls Grow Up To Be Coders 446

theodp writes: Explaining the reasons for its less-than-diverse tech workforce, Google fingered bad parenting for its lack of women techies. From the interview with Google Director of Diversity and Inclusion Nancy Lee: "Q. What explains the drop [since 1984] in women studying computer science? A. We commissioned original research that revealed it's primarily parents' encouragement, and perception and access. Parents don't see their young girls as wanting to pursue computer science and don't steer them in that direction. There's this perception that coding and computer science is ... a 'brogrammer' culture for boys, for games, for competition. There hasn't been enough emphasis on the power computing has in achieving social impact. That's what girls are interested in. They want to do things that matter." While scant on details, the Google study's charts appear to show that, overall, fathers encourage young women to study CS more than mothers. Google feels that reeducation is necessary. "Outreach programs," advises Google, "should include a parent education component, so that parents learn how to actively encourage their daughters."
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Google's Diversity Chief: Mamas Don't Let Their Baby Girls Grow Up To Be Coders

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  • by turkeydance ( 1266624 ) on Monday May 25, 2015 @03:49PM (#49770123)
    heard this last millennium: little boys want a place to 'perform', while little girls want a place to 'relate'.
    • Comment removed based on user account deletion
      • by OzPeter ( 195038 )

        Can't blame silicon valley when 19 kids and counting is on the home TV every night.

        Don't know where you have been hiding the last week, but that show has been pulled due to various allegations.

    • heard this last millennium: little boys want a place to 'perform', while little girls want a place to 'relate'.

      Um, yeah. About that: http://boingboing.net/2015/05/... [boingboing.net]

    • by Grishnakh ( 216268 ) on Monday May 25, 2015 @07:26PM (#49771381)

      little boys want a place to 'perform', while little girls want a place to 'relate'.

      That's BS. The prevalence of girls/women in theater disproves it.

      Also, coding on computers hardly counts as "performing". It's something that socially awkward boys like to do because computers are highly predictable and won't make fun of you. Boys who like to perform go into sports and theater, not computers. Girls go into cheerleading, sports, and theater; they too like to perform.

  • no power (Score:5, Insightful)

    by rubycodez ( 864176 ) on Monday May 25, 2015 @03:53PM (#49770155)

    there is no power in being a corporate droid programmer, what a load of bullshit. So corporate america wants to increase the number of coders and we should change our child rearing accordingly? And this STEM push is bullshit also, why are they not also having advanced classes in the fine arts and humanities? neither my son nor daughter are being encouraged to be coders, if they desire that on their own that's fine

    • Re:no power (Score:5, Insightful)

      by BarbaraHudson ( 3785311 ) <<barbara.jane.hudson> <at> <icloud.com>> on Monday May 25, 2015 @03:59PM (#49770199) Journal

      With the quickly deteriorating working conditions (increasing ageism, 24-hour availability, poorer long-term pay prospects, offshoring, etc) maybe mothers are just being smarter in not pushing the next generation into "careers" in computing that will have a shelf life of a decade before they have to find something else to do?

      If you think it's bad that 40 is the new 60 in IT, just wait ...

      • Yeah yeah yeah. It's so tough being a programmer.

        Reality check: many, many other jobs are doing worse. You may think that programming is going down hill as a career* but would mothers rather that their daughters study Eng Lit and then become a Starbucks barista when making it as a journalist doesn't quite work out for them?

        *though I don't see that, heck on the front page is a story about how much money is flooding into the industry from VC's right now

        • If you swing for IT and miss, what are you going to do for a living? Phone support? Telemarketing?

          If you swing for some real vocation and miss, like say smog tech or doctor, you can still fall back as something else, like a normal bolt-breaking mechanic, or a weed doc.

          I don't know what the female equivalents are, it's probably sexist even to just suggest such a thing. Not a lot of women going into smog though

          • Re:no power (Score:4, Insightful)

            by jopsen ( 885607 ) <jopsen@gmail.com> on Monday May 25, 2015 @08:16PM (#49771669) Homepage

            If you swing for IT and miss, what are you going to do for a living? Phone support? Telemarketing?

            If you don't make it as a software engineer developing big complicated systems.. .You can go work on web designs. maintaining old school php deployments, do QA, or work as a software engineer in a place with lower standards. It's true that some shops have high expectations, especially in the valley, but around the world there is also lots of places where you don't make 150k and don't have to work 40 hour weeks.

  • by Anonymous Coward

    or it could be the influnce of testosterone during early development of the child. Harald Eia made an excellent documentary on that topic.

    https://www.youtube.com/watch?v=tiJVJ5QRRUE

  • That's it. (Score:2, Insightful)

    From now on, I'm modding up any troll posts in these bs threads. This is beyond ridiculous.
  • by Anonymous Coward on Monday May 25, 2015 @04:01PM (#49770209)

    Why would *anyone* encourage their child, regardless of gender, to spend a decade or more training for what is quickly becoming a minimum-wage job at best.

    We should instead be encouraging kids to become investment bankers, hedge fund managers or politicians.

    • Why would *anyone* encourage their child, regardless of gender, to spend a decade or more training for what is quickly becoming a minimum-wage job at best.

      This.

      Coding jobs can be easily outsourced to wherever the going rate for labor is cheapest. Google's "coder shortage" seems completely imaginary. They're an advertising company whose greatest trick was convincing the world they are a software company.

      • by cowdung ( 702933 ) on Monday May 25, 2015 @05:21PM (#49770701)

        "Coding jobs can be easily outsourced to wherever the going rate for labor is cheapest. Google's "coder shortage" seems completely imaginary. They're an advertising company whose greatest trick was convincing the world they are a software company."

        Wouldn't it be interesting if Google was really just a front for the NSA?

        They did it in Argo.. why not make a company with irresistible tech that makes everyone give the company their secrets. Sounds easier to do then breaking cryptographic codes all day.

      • Coding jobs can be easily outsourced to wherever the going rate for labor is cheapest. Google's "coder shortage" seems completely imaginary.

        Not imaginary - a concerted effort to drive down labor costs.

      • by swillden ( 191260 ) <shawn-ds@willden.org> on Tuesday May 26, 2015 @08:29AM (#49774041) Journal

        Coding jobs can be easily outsourced to wherever the going rate for labor is cheapest. Google's "coder shortage" seems completely imaginary. They're an advertising company whose greatest trick was convincing the world they are a software company.

        I'm a Google engineer, and both of these statements are incorrect.

        Taking the second one first, Google is not an advertising company. It's a software engineering company whose primary products are most effectively monetized via advertising. Or, sometimes I think it might be more accurate to say that Google is a data center company, since building, operating and utilizing enormous data centers at extreme efficiency is Google's true core competency. If and when Google gets serious about competing with Amazon in that space Amazon will have a tough time keeping up.

        Google is moving fairly quickly away from advertising, diversifying into products which are sold directly. Note that nearly all of the speculative new projects that have come out of "Google X" are built around goods and services, more than the sort of low-value (on a per transaction basis) information services that are Google's current big products. No big winners have emerged from that effort, yet, but if one or more of them do "hit", you can expect to see it quickly replace advertising as the primary revenue driver. About 10% of Google's revenues these days come from non-advertising products. 10% seems small, but keep in mind that represents $5B annually, and is up from basically 0% just a few years ago. Non-ad revenues are growing faster than the ad revenues, so the percentage of Google revenue derived from advertising will continue falling even without a massive new business.

        Further, culturally, Google never has been an advertising company. It's a thoroughly engineering-focused company, top to bottom.

        The shortage of engineers is not imaginary. Google legitimately has a hard time finding enough software engineers of the caliber it seeks. Money isn't the issue; few people who receive an offer from Google reject it. In the context of this article, though, the big problem is that the engineers Google can find are overwhelmingly male, and either white or Asian. Mostly white. Studies done by many organizations, including studies done internally by Google, show that diverse teams are more creative and more productive. In addition, Google's culture is surprisingly idealistic, and people in the company consider it a legitimate problem that the company -- especially eng -- is not representative of the population as a whole.

        I think part of that latter point derives from the fact that Google engineers are, if anything, too well-paid. Estimates I've seen put the "1%" line at about $400K annual income, and most senior Googlers -- including engineers, not just execs and managers -- are above that line. Getting paid that much tends to make decent people wonder if they should feel guilty at their luck and their privilege. At the same time, it's not like anyone is going to agitate to get paid less. So a better option is to say "Well, the real problem here isn't that I make too much, it's that not enough people have the opportunity to do the same". In particular, women and minorities.

        That last paragraph is purely personal speculation, mind you. Laszlo Bock may not agree at all.

  • Not bad parenting (Score:5, Insightful)

    by mysidia ( 191772 ) on Monday May 25, 2015 @04:10PM (#49770265)

    Google fingered bad parenting for its lack of women techies.

    More like: Google disagrees with their parenting.

    Just because their values as parents didn't agree with your values today, Or your general desire to have more people in computer science, in order to reduce wages, Or your desire to have more diversity among computer scientists to help you comply with arbitrary government-imposed regulations on your employee population : does not make them bad parents.

  • by antiperimetaparalogo ( 4091871 ) on Monday May 25, 2015 @04:16PM (#49770301)
    A great documentary about how biology (not culture) effects genders and differentiates males/boy from females/girls, so that males/boy choose masculine jobs/toys (e.g., coding... yes, its "masculine"!) while females/girls choose feminine jobs/toys (e.g., nurses... good for them!) - a great point was that the most "free" a society is, the more those gender differences will be observed: Brainwash: The Gender Equality Paradox [youtube.com] (note: i watched it just yesterday, thanks to user "popo" posting it in the "Science Still Seen As a Male Profession" story - by the way: ENOUGH WITH ALL THE GIRL-CODERS FUCKING STORIES)
    • Re: (Score:3, Interesting)

      by PopeRatzo ( 965947 )

      coding... yes, its "masculine"!

      Nobody told this silly female: http://boingboing.net/2015/05/... [boingboing.net]

      • There are female construction workers as well. Also male nurses. You're pedantically promoting the false assumption that it must be one hundred percent to be a masculine or feminine career which makes your discourse suspect.

    • coding... yes, its "masculine"!

      Funny, nobody told the woman who invented coding.

      https://www.sdsc.edu/ScienceWo... [sdsc.edu]

    • males/boy choose masculine jobs/toys (e.g., coding... yes, its "masculine"!) while females/girls choose feminine jobs/toys (e.g., nurses... good for them!)

      This is just an anecdote (and thus worthless as data), but I have a family friend -- a female -- who earned a B.S. in chemical engineering. Dad was an engineer, and I think mom was a scientist, so she was highly encouraged (well, pressured) to go in a STEM direction. And she did it, she managed to pass all the math courses and crunch all the equations, earned her degree. And as a newly-minted female Chemical Engineer, I"m guessing a lot of companies were interested in hiring her, as they have been making

  • by Anonymous Coward on Monday May 25, 2015 @04:26PM (#49770365)

    It would seem to me that if you need to be "reeducating" kids about what they want, you're doing something wrong. Let's examine a few of these points in the summary.

    Parents don't see their young girls as wanting to pursue computer science and don't steer them in that direction.

    And... should they be? You seem to be coming at this from the perspective that it doesn't matter what the individuals want, there should be more women in tech because reasons.

    There's this perception that coding and computer science is ... a 'brogrammer' culture for boys, for games, for competition.

    A couple thoughts on this point. This retarded "brogrammer" media push has happened much more recently than 1984. I seriously doubt that people perceived it the same way back then. And even if they do now, you seem to gloss over the fact that it could simply be the result of this shrieking media push about the culture. In other words, it may be that this push has caused the results that you're looking at now.

    There hasn't been enough emphasis on the power computing has in achieving social impact. That's what girls are interested in. They want to do things that matter.

    Okay, you raging sexist. Let's take it down a notch for a second here. We'll just assume for a moment that you're right and that's what girls are interested in. How is it the case that "achieving social impact" and "things that matter" are the same? What a ridiculous conflation. First off, you assume that social impact is always good. Secondly, you assume that nothing else matters besides social impact. Could these be, I don't know, products of your bias?

    Q. What explains the drop [since 1984] in women studying computer science? A. We commissioned original research that revealed it's primarily parents' encouragement, and perception and access.

    And now for this point. I looked at the linked abstract and it only focuses on the individual's decision-making process without taking into account factors that the individual may use. For example, it doesn't even bother to look at hours worked. And then has the gall to call the perceptions of the field "flawed." It still blows my mind that every time this comes up, almost nobody talks about the elephant in the room: Women are smarter and value their time better than men in general.

    http://www.washingtonpost.com/news/to-your-health/wp/2014/11/19/gifted-men-earn-more-than-gifted-women-and-they-value-time-differently-but-both-report-being-happy/
    http://www.bentley.edu/centers/center-for-women-and-business/millennials-workplace
    http://www.huffingtonpost.com/2011/10/31/professional-women-time_n_1068291.html

    There are more if you're curious about this phenomenon.

    If we look at the numbers for women in CS, we see:
    http://media.npr.org/assets/img/2014/10/21/womencoding-d463ab944849ed2fce2df3d7d27d2f1c4daa7689.jpg?s=1400

    I looked pretty deep trying to find a graph of hours worked in the sector since the mid-1980s (or earlier too), but couldn't find anything. The closest thing I could find was "services" sector hours worked, which I assume includes things like restaurants and so on. Not very useful for this purpose. If hours being worked was a part of the discussion at all, you would think that information would be a bit easier to find. But it's not, despite the fact that it's probably kind of important. If anybody can wrangle that info somehow, I'd love to see it.

    That said, if we look at when the Internet hit big (circa 1995), we see a lag time before the sharp dropoff. Once the Internet became popular, 24/7 on call became a common thing and hours worked went way up. If the industry is the input and schooling is the output of that industry, you would expect something like this.

    Pissing and moaning about "the culture" doesn't seem all that useful, especially because it paints women as delicate beings that need everyone around them to give them big toothy smiles and pats on the head. I don't deny that there is likely to be a perception problem (or more than one perception problem), but the question is whose perception problem(s) it is/they are.

    • by lgw ( 121541 )

      Someone with mod points please mod this up - it's seemingly the only non-trolling post for this whole story. This is exactly the stuff we should be discussing here - agree or not with the conclusion, this is the rational topic at hand.

    • LOL

      Okay, you raging sexist. Let's take it down a notch for a second here ......... [short time later] ....... It still blows my mind that every time this comes up, almost nobody talks about the elephant in the room: Women are smarter and value their time better than men in general.

      Plank in your eye before speck in your brothers, etc.

  • Personal interests (Score:5, Interesting)

    by Anonymous Coward on Monday May 25, 2015 @04:33PM (#49770417)

    Disgusting straight white cishet male shitlord here.

    My parents, particularly my dad, discouraged me from pursuing any kind of work with computers. He wanted me to go into trades (blue collar, not Wall Street) like he did, specifically to follow in his footsteps and continue his one-man business as a painter. Then you've got the whole NEEERRRRD thing from the jocks in schools. In short, many males aren't particularly pushed into STEM either. They take it upon themselves, under their own agency, to pursue those goals. I wonder how so many boys who got bullied for their STEM related interests throughout their young lives managed to stick to their interests and goals. It must be the penis.

    Except that women who enter STEM (to actually WORK in a field) are in the same boat. They see past any discouragement from their families/pees, and they ignore all the "I deserve a free-ride into the field" rhetoric from gender ideologues, and they put in the time and effort to become proficient with whatever it is they want to do. Granted, there's fewer of them than men ...BUT DON'T YOU EVEN TALK ABOUT THE POSSIBILITY THAT EACH GENDER MIGHT HAVE DIFFERENT CAREER PROCLIVITIES.

  • Google presumes to know what is good for boys and girls. They presume to know better than the parents of those boys and girls. They presume to know more than the boys and girls themselves.

    I'm sick of all this social engineering. I just want to barf.

    What is WRONG with little girls who just want to be girls? Why does every girl have to grow up to compete with the boys for a job? What if she doesn't WANT a job?

    Like Obama, Google doesn't WANT women to have the traditional occupation of "home maker". Like

    • Re:Arrogant bastards (Score:4, Interesting)

      by King_TJ ( 85913 ) on Monday May 25, 2015 @05:06PM (#49770629) Journal

      Exactly.... Personally, I don't see the problem with the concept that some jobs are predominantly of interest to one sex over the other? Isn't this exactly why we had predominantly females in nursing for decades? There simply weren't as many guys interested in doing that particular job (though obviously, *some* do, and that's fine too).

      What I do see is some blow-back from the fact that with mostly guys making video games, the games have catered mostly to guys. You do have more females interested in actually playing games now, instead of just watching the guys do it. So yeah, there's some understandable irritation that the games are almost all "guy-centric". But most people who play video games don't have an interest in WRITING them, just like most people who drive cars don't want to become auto mechanics or work in the auto industry.

      Ultimately though, markets always follow the money, so even if it takes a bunch of male programmers to do it, they'll build more titles that appeal to females if that's an untapped market. No social manipulation required here.

    • by cowdung ( 702933 )

      I don't think they presume.. they have more data on each of us than we have on ourselves!!

      They probably know what you're doing right now!

      (I'm safe, I have a tin foil hat)

    • Re:Arrogant bastards (Score:4, Interesting)

      by PopeRatzo ( 965947 ) on Monday May 25, 2015 @05:53PM (#49770847) Journal

      I'm sick of all this social engineering. I just want to barf.

      You mean social engineering like this?

      http://www.strengthvillain.com... [strengthvillain.com]

      https://jonathanturley.files.w... [wordpress.com]

      http://thetoydetectives.com/co... [thetoydetectives.com]

      https://alanabeeblog.files.wor... [wordpress.com]

      http://i2.cdn.turner.com/cnnne... [turner.com]

      • The market is there. The market exists. It is here, now. The toy manufacturers are catering to an already demonstrated predilection. Mattel didn't create the tendency for little girls to like one kind of thing and little boys to like another. At most, they reinforce those tendencies. Mommies and daddies apparently approve of those tendencies, because they also reinforce them.

        We have some rather vocal female member here at slashdot. Maybe you should take a survey, to see what the worst obstacles they

  • by Daniel Matthews ( 4112743 ) on Monday May 25, 2015 @05:03PM (#49770603)
    For one you can't describe humans as just two groups when their physical and cognitive sexual variations map out onto a two dimensional field. Sure many people fall under or near two hills in that field but to say or do anything to ignore all the others who do not is what causes real diversity problems in the first place. You just can't generalise and then set some policy based on sex.

    You have to be intelligent to code well, and it is a very specific form of intelligence that often comes with weakness in other areas. So is it genetics or nurture that is responsible for that particular gift/curse? I say it is genetics and that it is also probably x-linked therefore more males are affected by it in the same way they are far more likely to suffer from x-linked disorders too. Why had this not ever occurred to people before I do not know but if you can have an x-linked disability there is the same chance that you can have x-linked abilities that are exceptional. Why are autism spectrum disorders correlated with programming skills and with being male, because they are both x-linked!

    For the record my oldest girl can code like a kid twice her age can, sure I encourage her because it is a form of literacy that scientists need but she will never be somebody else's "programming slave", she will use the skill as just one facet of her projects.

    Can I claim credit where others have received blame from Nancy Lee? No, my kid is just very intelligent and that is as much or more her mother's fault and if you say otherwise you are being (how ironic!) sexist.

  • Pick one (Score:5, Insightful)

    by Trailer Trash ( 60756 ) on Monday May 25, 2015 @05:13PM (#49770661) Homepage

    Parents don't see their young girls as wanting to pursue computer science

    OR

    and don't steer them in that direction.

    Which is it? I get the feeling it's that girls just aren't that interested. People like to point out that more girls were interested in the 80s but that was a very different era. Few people actually knew what was involved with "programming computers".

    All of this effort reminds me of a similar misunderstanding that I came across years ago. In the 50s Lionel decided that girls didn't play with trains because they weren't "girly" enough. They were black and steel and perhaps too boyish. So the genius marketers came up with this:

    http://www.pbs.org/wgbh/roadsh... [pbs.org]
    http://www.lionel.com/Products... [lionel.com]

    Should you wish to see one in person go to Holiday World and check out the old toy museum.

    It flopped badly. The reason was simple: girls generally don't like trains, but those who do want an authentic train. Black, steel, menacing - a real train.

    Every time I see people trying hard to make computer science appeal to girls I see the same thing. It simply doesn't appeal to most girls, and to those to whom it does appeal it will have that appeal without any sugar coating.

    Ultimately, the SJW crowd needs to understand that men and women - and boys and girls - are very different creatures who aren't interested in the same sorts of things. The roots of this are genetic and stem from the social order tens of thousands of years ago. Nothing's going to "fix" it, but, then again, there's nothing to fix.

    • but those who do want an authentic train. Black, steel, menacing - a real train.

      My first instinct on reading this was to leap out of my chair and get a gift card from the hobby store, then go to the florist. Do you have her phone number?

  • Blame game (Score:5, Informative)

    by kuzb ( 724081 ) on Monday May 25, 2015 @05:26PM (#49770729)

    We're so busy trying to play the blame game that nobody has actually asked the young girls what they want to do with their lives.

  • by johncandale ( 1430587 ) on Monday May 25, 2015 @05:45PM (#49770805)
    "girls are interested in. They want to do things that matter." And boys don't? fuck you, I am tired of male hate everywhere. Be mad more we tend to just be better
  • by dlenmn ( 145080 ) on Monday May 25, 2015 @05:47PM (#49770811)

    (Full disclosure: I am neither female nor a parent; I'm a male who studies physics.)

    There are too many links in the summary. The most relevant one is the google study [google.com], which has some interesting data and is fairly neutral. I don't think the study supports the flamebait headline, but instead paints a complicated picture. In particular, see the charts on page 5 of the study.

    The story headline is in the same style as this [medium.com] interesting article titled "Papas, please let your babies grow up to be princesses". That article makes the case that interests in "girly" things are not mutually exclusive with interests in STEM fields. There are anecdotes in the above comments about girls being pressured by parents into STEM activities (like robotics clubs), and how it often doesn't work. Perhaps this is because some parents push STEM at the expense of "girly" things rather than simply encouraging STEM without taking a hostile stance towards "girly" things.

    Just a thought.

  • by allo ( 1728082 ) on Monday May 25, 2015 @06:15PM (#49770959)

    Nobody steered me. The opposite is true, i had strict times for pc usage. I learned the whole programming stuff by myself, using not more than some turbo pascal book.
    I steered myself, because i knew what i liked.

    So, nobody should steer anyone. People just need to open opportunities. The rest will come by itself.

  • To ensure a statistically relevant study with a high level of confidence (95% or better) and a small margin of error (5% or less), 1000 women and 600 men were surveyed in partnership with the research firm Applied Marketing Science, in accordance with the following:

    • Respondents were geographically and academically diverse, from all available regions and colleges across the United States.

    I guess diversity means different things to different people. Although, I should have gotten the hint from the first page:

    Editor’s Note: Throughout this white paper we report findings ...

  • It's Friday already? Shit, why am I getting ready for work.
  • by r.freeman ( 2944629 ) on Monday May 25, 2015 @06:43PM (#49771129)
    Stop this bullshit SJW slashdot.
  • by DavidinAla ( 639952 ) on Monday May 25, 2015 @08:32PM (#49771765)
    Why can some people not accept that other people make choices that they don't necessarily approve of? Why do we have to assume that half the software developers SHOULD be women? Why can't we simply let people make the choices that make the most sense to them and their own interests? It's insane to pretend that it's a problem when an industry has a gender disparity. As long as everyone has the ability to choose a field if he wants it, that's all that matters. After that point, you're trying to force people into making decisions that you think they ought to make. It's just another form of idiotic social engineering. Just let individuals decide what's best for themselves.
  • by StikyPad ( 445176 ) on Tuesday May 26, 2015 @11:52AM (#49775385) Homepage

    "fathers encourage young women to study CS more than mothers"

    In other words, *women* don't want to be programmers. But we already knew that because there is no grand conspiracy keeping them out of the field. The reason this is a "problem" is because there's money on the table. Nobody cares that garbage collectors are almost entirely men, or that daycare providers are almost entirely women. Nobody is shocked that most men would -- quite literally -- rather pick up other people's dirty diapers than deal with children all day, or vice versa. It's not a crisis that men don't want to go shoe shopping. But somehow it's a crisis that women don't want to stare at screens making sure implementations conform to interfaces and creating custom data structures.

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