The Bluebird project was live for six weeks from the end of April as an online interactive drama game. Following the game's conclusion, the ABC sought to archive content from the game into a downloadable Adobe AIR version.
The ABC confirmed a Lifehacker report that a breach had occurred. Carolyn McDonald, head of marketing for ABC Innovation, told ZDNet Australia that between 9 September and 4 October, the names, email addresses and passwords of 880 Bluebird players were visible via the Adobe AIR archive.
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