However the Twitter hastag #NBCfails quickly started trending last Friday, when it was revealed that NBC would only be showing delayed coverage of most events on TV, including Danny Boyle's opening ceremony.
While NBC is providing live streaming through its website, you need to have a valid cable subscription in order to view the events.
This has seen many tech savvy US viewers turning to proxy servers to view the BBC's Olympic coverage, which doesn't need any sign-in to view — once your IP address looks like it is coming from the UK.
One provider of VPN services, HideMyAss.com has seen a ten-fold increase in new customers signing up for their services since last Friday."
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