conner_bw writes "Is there an acceptable compromise to behaviour targeting? On the one hand, I don't want to be profiled by unscrupulous advertisers. On the other hand, I feel that the advertiser is the middleman between the things I care about (content) and the dollars that support those things. My compromise is to take a page out of BF Skinner's book Walden Two and view the situation as a sort of absurd behaviourist experiment. Basically, I adblock everything but whitelist the sites I support. Is this too much? Not enough? What should the individual do protect themselves, if anything at all?"