Please create an account to participate in the Slashdot moderation system


Forgot your password?
Last Chance - Get 15% off sitewide on Slashdot Deals with coupon code "BLACKFRIDAY" (some exclusions apply)". ×

Submission + - Ebay say Google ads not worth it (

clickclickdrone writes: A report by auction website eBay has found that paying for advertising in the form of keywords on search engines has little effect on sales.

Platforms such as Google and Bing offer companies the option to "buy" words. This means their websites appear more prominently if a person searches for a particular term.

The eBay study found that most people who clicked through as a result of this service were loyal customers who would have come to the site anyway.

As the article goes on to suggest though, these results will be heavily skewed by the fact Ebay is such a well known brand to begin with, it would already show high in the listings. Smaller advertisers would probably see more benefit.

This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Ebay say Google ads not worth it

Comments Filter:

In 1750 Issac Newton became discouraged when he fell up a flight of stairs.