Apple To Donate Profit Portion From Black Friday For AIDS Fight 102
An anonymous reader writes Apple will donate a portion of their sales from online and retail stores on Cyber Monday and Black Friday as a contribution to the worldwide fight against AIDS. Apple kicks off a two-week fundraising campaign for RED, the charity started by U2 lead singer Bono and Bobby Shriver. It includes 25 partnering app-makers, from Angry Birds to Toca Boca, which will donate all proceeds from purchases of their apps or in-app upgrades. In a statement, Apple CEO Tim Cook said: "Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give. For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple's retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well."