Advertising

Amazon Smart Displays Are Now Being Bombarded With Ads (arstechnica.com) 30

"Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays," reports Ars Technica. The company's Echo Show smart displays have previously shown ads through the company's Shopping Lists feature, as well as advertising for Alexa skills. Additionally, Echo Shows may play audio ads when users listen to Amazon Music on Alexa. However, reports on Reddit (examples here, here, and here) and from The Verge's Jennifer Pattison Tuohy, who owns more than one Echo Show, suggest that Amazon has increased the amount of ads it shows on its smart displays' home screens.

The Echo Show's apparent increase in ads is pushing people to stop using or even return their Echo Shows.

The article notes Amazon's smart displays have also started showing ads for Alexa+ — and The Verge's reporter saw ads on one (but not all) of her Echo Shows this week. (Even when the display is set to show personal photos, ads sometimes appear for herbal supplements, Quest sports chips, and tabletop picture frames.

Ars Technica notes that users "are unable to disable the home screen ads." When reached for comment, an Amazon spokesperson told Ars Technica: "Advertising is a small part of the experience, and it helps customers discover new content and products they may be interested in..." Amazon declined to comment on whether it has increased Echo Show ad loads... According to Amazon, Echo Show home screen ads change based on how close someone is to the gadget. "When the customer is more than four feet away from their device, ads will display full-screen in rotation with other content such as weather, recipes, sports, and news..."
Advertising

Is OpenAI Planning to Turn ChatGPT Into an Ad Platform? (adweek.com) 46

"OpenAI is staffing up to expand ChatGPT's marketing reach and build on-platform marketing tools," reports Adweek: A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop internal tools for ad platform integration, campaign management, and real-time attribution. The position is part of a newly formed "ChatGPT Growth team," and tasked with "building the technical infrastructure behind OpenAI's paid marketing platform...." This job listing is a rare signal of OpenAI's plans for an in-house marketing platform within ChatGPT, and part of the AI company's broader growth plans...

This adds to recent reporting showing that OpenAI is quickly ramping up its advertising ambitions... Alex Heath of Sources reported that OpenAI's CEO of Applications, Fidji Simo, was meeting with candidates to "lead a new team that will be tasked with bringing ads to ChatGPT...." OpenAI did not respond to requests for comment...

Critically, this job listing would support building backend infrastructure — APIs, data pipelines, and services — to manage campaigns, measure attribution, and optimize ad spend. This internal infrastructure would give OpenAI the ability to run marketing at scale without relying on external agencies, two industry insiders said, adding that successfully doing so for itself could lay the foundation for a broader product that lets other brands run campaigns through ChatGPT... [Jacob Bourne, an analyst at eMarketer] added that while it may be striking to see a company that began as a nonprofit research lab make this kind of move, it reflects OpenAI's for-profit pivot and broader push into revenue generation.

"In a new Stratechery interview, Altman admitted Instagram changed his mind about ads," the site Search Engine Land reported Wednesday, citing these two quotes from the interview: - "I love Instagram ads, they've added value to me, I found stuff I never would've found, I bought a bunch of stuff, I actively like Instagram ads. I think there's many things I respect about Meta, but getting that so right was a surprisingly cool thing for me. Other than that, I viewed ads on the Internet as sort of like a tax."

- "I believe there probably is some cool ad product we can do that is a net win to the user and a sort of positive to our relationship with the user. I don't know what it is yet, I'm not like, 'Here is our ad model' already."

Their article also cites a tweet from an ad industry director who says OpenAI's own revenue projections now show "free-user monetization"...
Communications

ISPs Created So Many Fees That FCC Will Kill Requirement To List Them All (arstechnica.com) 110

FCC Chairman Brendan Carr says Internet service providers shouldn't have to list every fee they charge. From a report: Responding to a request from cable and telecom lobby groups, he is proposing to eliminate a rule that requires ISPs to itemize various fees in broadband price labels that must be made available to consumers.

The rule took effect in April 2024 after the FCC rejected ISPs' complaints that listing every fee they created would be too difficult. The rule applies specifically to recurring monthly fees "that providers impose at their discretion, i.e., charges not mandated by a government."

ISPs could comply with the rule either by listing the fees or by dropping the fees altogether and, if they choose, raising their overall prices by a corresponding amount. But the latter option wouldn't fit with the strategy of enticing customers with a low advertised price and hitting them with the real price on their monthly bills. The broadband price label rules were created to stop ISPs from advertising misleadingly low prices.

This week, Carr scheduled an October 28 vote on a Notice of Proposed Rulemaking (NPRM) that proposes eliminating several of the broadband-label requirements. One of the rules in line for removal requires ISPs to "itemize state and local passthrough fees that vary by location." The FCC would seek public comment on the plan before finalizing it.

Television

Wordle Game Show In the Works At NBC (hollywoodreporter.com) 17

NBC is developing a game show based on the New York Times' Wordle puzzle, with Today anchor Savannah Guthrie set to host and Jimmy Fallon executive producing through his company, Electric Hot Dog. The Times is also a production partner. From the Hollywood Reporter: Wordle, which the Times acquired in 2022 and logs billions of plays from the paper's games site annually, gives players six tries to guess a five-letter word, revealing only if letters are in the right place (via a green background) or part of the word but in the wrong place (with a gold background). Should it go forward, the Wordle show would join another Fallon-produced game show, Password, on NBC's unscripted roster. The Tonight Show emcee also executive produces and hosts the network's On Brand, a competition series that revolves around advertising and marketing.
Advertising

Meta Plans To Sell Targeted Ads Based On Data In Your AI Chats 35

Meta will begin using data from AI chatbot conversations and other AI-powered products to fuel targeted advertising across Facebook and Instagram, with no way to opt out. The policy change, effective December 16, excludes users in South Korea, the UK, and the EU due to stricter privacy laws. TechCrunch reports: If a user chats with Meta AI about hiking, for example, the company may show ads for hiking gear. However, Meta spokesperson Emil Vazquez tells TechCrunch that the privacy update is broader than just Meta AI and applies to the company's other AI offerings. That means Meta may use data from AI features in its Ray-Ban Meta smart glasses -- including voice recordings, pictures, and videos analyzed with AI -- to further target its ad products.

Meta may also use data from its new AI-video feed, Vibes, and its AI image generation product, Imagine. Conversations with Meta AI will only influence ads on Facebook and Instagram if a user is logged into the same account across products. [...] Meta says the company has "no plans imminently" to put ads in its AI products, though CEO Mark Zuckerberg has suggested they may be coming in the future.
The Internet

Tim Berners-Lee Urges New Open-Source Interoperable Data Standard, Protections from AI (theguardian.com) 29

Tim Berners-Lee writes in a new article in the Guardian that "Somewhere between my original vision for web 1.0 and the rise of social media as part of web 2.0, we took the wrong path Today, I look at my invention and I am forced to ask: is the web still free today? No, not all of it. We see a handful of large platforms harvesting users' private data to share with commercial brokers or even repressive governments. We see ubiquitous algorithms that are addictive by design and damaging to our teenagers' mental health. Trading personal data for use certainly does not fit with my vision for a free web. On many platforms, we are no longer the customers, but instead have become the product. Our data, even if anonymised, is sold on to actors we never intended it to reach, who can then target us with content and advertising...

We have the technical capability to give that power back to the individual. Solid is an open-source interoperable standard that I and my team developed at MIT more than a decade ago. Apps running on Solid don't implicitly own your data — they have to request it from you and you choose whether to agree, or not. Rather than being in countless separate places on the internet in the hands of whomever it had been resold to, your data is in one place, controlled by you. Sharing your information in a smart way can also liberate it. Why is your smartwatch writing your biological data to one silo in one format? Why is your credit card writing your financial data to a second silo in a different format? Why are your YouTube comments, Reddit posts, Facebook updates and tweets all stored in different places? Why is the default expectation that you aren't supposed to be able to look at any of this stuff? You generate all this data — your actions, your choices, your body, your preferences, your decisions. You should own it. You should be empowered by it...

We're now at a new crossroads, one where we must decide if AI will be used for the betterment or to the detriment of society. How can we learn from the mistakes of the past? First of all, we must ensure policymakers do not end up playing the same decade-long game of catchup they have done over social media. The time to decide the governance model for AI was yesterday, so we must act with urgency. In 2017, I wrote a thought experiment about an AI that works for you. I called it Charlie. Charlie works for you like your doctor or your lawyer, bound by law, regulation and codes of conduct. Why can't the same frameworks be adopted for AI? We have learned from social media that power rests with the monopolies who control and harvest personal data. We can't let the same thing happen with AI.

Berners-Lee also says "we need a Cern-like not-for-profit body driving forward international AI research," arguing that if we muster the political willpower, "we have the chance to restore the web as a tool for collaboration, creativity and compassion across cultural borders.

"We can re-empower individuals, and take the web back. It's not too late."

Berners-Lee has also written a new book titled This is For Everyone.
Facebook

Facebook and Instagram Offer UK Users an Ad-Stopping Subscription Fee (bbc.com) 24

"Facebook and Instagram owner Meta is launching paid subscriptions for users who do not want to see adverts in the UK," reports the BBC: The company said it would start notifying users in the coming weeks to let them choose whether to subscribe to its platforms if they wish to use them without seeing ads. EU users of its platforms can already pay a fee starting from €5.99 (£5) a month to see no ads — but subscriptions will start from £2.99 a month for UK users.

"It will give people in the UK a clear choice about whether their data is used for personalised advertising, while preserving the free access and value that the ads-supported internet creates for people, businesses and platforms," Meta said. But UK users will not have an option to not pay and see "less personalised" adverts — a feature Meta added for EU users after regulators raised concerns...

Meta said its own model would see its subscription for no ads cost £2.99 a month on the web or £3.99 a month on iOS and Android apps — with the higher fee to offset cuts taken from transactions by Apple and Google... [Meta] reiterated its critical stance on the EU on Friday, saying its regulations were creating a worse experience for users and businesses unlike the UK's "more pro-growth and pro-innovation regulatory environment".

"Meta said its own model would see its subscription for no ads cost £2.99 a month on the web or £3.99 a month on iOS and Android apps," according to the BBC, "with the higher fee to offset cuts taken from transactions by Apple and Google."

Even users not paying for an ad-free experience have "tools and settings that empower people to control their ads experience," according to Meta's announcement. The include Ad Preferences which influences data used to inform ads including Activity Information from Ad Partners. "We also have tools in our products that explain 'Why am I seeing this ad?' and how people can manage their ad experience. We do not sell personal data to advertisers."
United States

Did the US Successfully Take Over TikTok, Or Not? (apnews.com) 58

Longtime Slashdot reader hackingbear writes: President Donald Trump signed an executive order Thursday that he says will allow TikTok to continue operating in the United States in a way that meets national security concerns. Trump's order will enable an American-led of group of investors to "buy the app" (up to 80% ownership) from China's ByteDance, though the deal is not yet finalized and also requires China's approval. However, much about the deal is still unknown. So, did the U.S. successfully snatch TikTok from ByteDance? It is probably up to individual's interpretation.

As with any deals between U.S. and China, the devil is in the details. According Shen Yi, an internet influencer and a professor at Shanghai's Fudan University, what the U.S. investor will eventually take control of is an entity known as TikTok U.S. Data Security Company ("USDS"), which is a subsidiary of TikTok U.S. and is exclusively responsible to handle data security in the U.S.. ByteDance will continue, through its U.S. subsidiary "ByteDance TikTok U.S. Company," to operate business and other related activities (such as e-commerce, advertising for brands, and cross-border commercial activities). It is important to stress that "Byte TikTok U.S. Company" remains 100% owned by ByteDance through its global TikTok subsidiary -- this arrangement has not changed. The TikTok algorithm remains the property of ByteDance, only licensed to USDS for use. This point was in fact explicitly clarified by a relevant official of China's Cyberspace Administration at the press conference following the Madrid talks.

After reaching the TikTok deal, Beijing and Washington are now selling it to their respective domestic audience, each highlighting the part of the deal that it can characterize as a win. Shen's details are not in conflict with the widely-reported account given by Karoline Leavitt, the White House Press Secretary, who emphasized "a new board with six American directors out of seven." Observers can also find the TikTok arrangement being very similar to that of Apple's iCloud operation in China being run by GCBD (AIPO Cloud (Guizhou) Technology Co. Ltd.) while Apple retain controls of the brand and business.

Google

Google Experiences Deja Vu As Second Monopoly Trial Begins In US 4

An anonymous reader quotes a report from The Guardian: After deflecting the US Department of Justice's attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on abusive tactics in digital advertising. The trial that opened Monday in an Alexandria, Virginia, federal court revolves around the harmful conduct that resulted in US district Judge Leonie Brinkema declaring parts of Google's digital advertising technology to be an illegal monopoly in April. The judge found that Google has been engaging in behavior that stifles competition to the detriment of online publishers that depend on the system for revenue.

Google and the justice department will spend the next two weeks in court presenting evidence in a "remedy" trial that will culminate in Brinkema issuing a ruling on how to restore fair market conditions. If the justice department gets its way, Brinkema will order Google to sell parts of its ad technology -- a proposal that the company's lawyers warned would "invite disruption and damage" to consumers and the internet's ecosystem. The justice department contends a breakup would be the most effective and quickest way to undercut a monopoly that has been stifling competition and innovation for years. [...]

The case, filed in 2023 under Joe Biden's administration, threatens the complex network that Google has spent the past 17 years building to power its dominant digital advertising business. Digital advertising sales account for most of the $305 billion in revenue that Google's services division generates for its corporate parent Alphabet. The company's sprawling network of display ads provide the lifeblood that keeps thousands of websites alive. Google believes it has already made enough changes to its "ad manager" system, including providing more options and pricing options, to resolve the problems Brinkema flagged in her monopoly ruling.
Transportation

China's Xiaomi To Remotely Fix Assisted Driving Flaw in 110,000 SU7 Cars (koreatimes.co.kr) 26

Chinese consumer tech giant Xiaomi will remotely fix a flaw in the assisted driving system on over 110,000 of its popular SU7 electric cars, the firm and regulators said Friday, months after a deadly crash involving the model. From a report: China's tech companies and automakers have poured billions of dollars into smart-driving technology, a new battleground in the country's cutthroat domestic car market. But Beijing has moved to tighten safety rules after a Xiaomi SU7 in assisted driving mode crashed and killed three college students this year. It also raised concerns over the advertising of cars as being capable of autonomous driving. On Friday, the State Administration for Market Regulation said Xiaomi's highway assisted driving system showed insufficient recognition, warning and handling ability in some extreme driving conditions.
Social Networks

What Happens After the Death of Social Media? (noemamag.com) 112

"These are the last days of social media as we know it," argues a humanities lecturer from University College Cork exploring where technology and culture intersect, warning they could become lingering derelicts "haunted by bots and the echo of once-human chatter..."

"Whatever remains of genuine, human content is increasingly sidelined by algorithmic prioritization, receiving fewer interactions than the engineered content and AI slop optimized solely for clicks... " In recent years, Facebook and other platforms that facilitate billions of daily interactions have slowly morphed into the internet's largest repositories of AI-generated spam. Research has found what users plainly see: tens of thousands of machine-written posts now flood public groups — pushing scams, chasing clicks — with clickbait headlines, half-coherent listicles and hazy lifestyle images stitched together in AI tools like Midjourney... While content proliferates, engagement is evaporating. Average interaction rates across major platforms are declining fast: Facebook and X posts now scrape an average 0.15% engagement, while Instagram has dropped 24% year-on-year. Even TikTok has begun to plateau. People aren't connecting or conversing on social media like they used to; they're just wading through slop, that is, low-effort, low-quality content produced at scale, often with AI, for engagement.

And much of it is slop: Less than half of American adults now rate the information they see on social media as "mostly reliable" — down from roughly two-thirds in the mid-2010s... Platforms have little incentive to stem the tide. Synthetic accounts are cheap, tireless and lucrative because they never demand wages or unionize. Systems designed to surface peer-to-peer engagement are now systematically filtering out such activity, because what counts as engagement has changed. Engagement is now about raw user attention — time spent, impressions, scroll velocity — and the net effect is an online world in which you are constantly being addressed but never truly spoken to.

"These are the last days of social media, not because we lack content," the article suggests, "but because the attention economy has neared its outer limit — we have exhausted the capacity to care..." Social media giants have stopped growing exponentially, while a significant proportion of 18- to 34-year-olds even took deliberate mental health breaks from social media in 2024, according to an American Psychiatric Association poll.) And "Some creators are quitting, too. Competing with synthetic performers who never sleep, they find the visibility race not merely tiring but absurd."

Yet his 5,000-word essay predicts social media's death rattle "will not be a bang but a shrug," since "the model is splintering, and users are drifting toward smaller, slower, more private spaces, like group chats, Discord servers and federated microblogs — a billion little gardens." Intentional, opt-in micro-communities are rising in their place — like Patreon collectives and Substack newsletters — where creators chase depth over scale, retention over virality. A writer with 10,000 devoted subscribers can potentially earn more and burn out less than one with a million passive followers on Instagram... Even the big platforms sense the turning tide. Instagram has begun emphasizing DMs, X is pushing subscriber-only circles and TikTok is experimenting with private communities. Behind these developments is an implicit acknowledgement that the infinite scroll, stuffed with bots and synthetic sludge, is approaching the limit of what humans will tolerate....

The most radical redesign of social media might be the most familiar: What if we treated these platforms as public utilities rather than private casinos...? Imagine social media platforms with transparent algorithms subject to public audit, user representation on governance boards, revenue models based on public funding or member dues rather than surveillance advertising, mandates to serve democratic discourse rather than maximize engagement, and regular impact assessments that measure not just usage but societal effects... This could take multiple forms, like municipal platforms for local civic engagement, professionally focused networks run by trade associations, and educational spaces managed by public library systems... We need to "rewild the internet," as Maria Farrell and Robin Berjon mentioned in a Noema essay.

We need governance scaffolding, shared institutions that make decentralization viable at scale... [R]eal change will come when platforms are rewarded for serving the public interest. This could mean tying tax breaks or public procurement eligibility to the implementation of transparent, user-controllable algorithms. It could mean funding research into alternative recommender systems and making those tools open-source and interoperable. Most radically, it could involve certifying platforms based on civic impact, rewarding those that prioritize user autonomy and trust over sheer engagement.

"Social media as we know it is dying, but we're not condemned to its ruins. We are capable of building better — smaller, slower, more intentional, more accountable — spaces for digital interaction, spaces..."

"The last days of social media might be the first days of something more human: a web that remembers why we came online in the first place — not to be harvested but to be heard, not to go viral but to find our people, not to scroll but to connect. We built these systems, and we can certainly build better ones."
Businesses

America's FTC Opens New Probe into Amazon and Google Advertising Practices (msn.com) 12

America's Federal Trade Commission is investigating whether Amazon and Google misled advertisers placing ads on their websites, reports Bloomberg, and specifically whether the two companies "properly disclosed the terms and pricing for ads." The FTC is seeking details about Amazon's auctions and whether it disclosed "reserve pricing" for some search ads — price floors that advertisers must meet before they can buy an ad, the people said. Separately, the FTC is examining practices by Google, including its internal pricing process and whether it increased the cost of ads in ways that weren't disclosed to advertisers, the people said...

According to one of the people, the FTC's latest investigation emerged from its earlier antitrust case. In that complaint, the agency alleges that Amazon litters its marketplace with irrelevant results for search queries, making it harder for shoppers to find what they are looking for and more expensive for sellers to use the platform. The practice effectively forces sellers to buy ads to make their product appear in response to consumer searches.

The Almighty Buck

'No Tax On Tips' Includes Digital Creators, Too (hollywoodreporter.com) 61

"President Trump's One Big Beautiful Bill Act may have quietly changed the economics of the creator economy," reports the Hollywood Reporter. The Treasury Department has ruled this past week that digital creators, including podcasters, influencers, and streamers, qualify for the U.S. "no tax on tips" policy, allowing them to deduct tipped income up to $25,000. From the report: The change could cause digital creators to rethink how they seek income. Platforms like TikTok, YouTube, Twitch and Snapchat all offer a variety of ways for creators to generate income, be it a share of advertising revenue or creator funding programs, or options to launch subscription tiers for their channels or profiles. But they also give creators the option to turn on tips or gifts. If revenue from user tips or gifts is eligible, while recurring subscription revenue is not, it could shift how streamers, podcasters or influencers ask their followers to support them.

To be sure, there are limitations: The tax deduction is capped at $25,000 per year, and it begins to phase out at $150,000 in income for single filers and $300,000 for married joint filers. The act also provides that tips do not qualify for the deduction if they are received "in the course of certain specified trades or businesses -- including the fields of health, performing arts, and athletics," Treasury says, further limiting the deduction opportunity for some in entertainment-adjacent lines of work.

But by making influencers, Twitch streamers and podcasters eligible, the administration has nonetheless changed the incentive structure for digital creators, and the ramifications could be felt across the creator economy in the name of tax efficiency (Don't be surprised if users are asked to like, subscribe, and tip). Platforms may also develop more ways to more prominently feature tips and gifts, pushing creators to add more opportunities for that income. But the inclusion of digital creators is also a recognition of how the power dynamics have shifted in media.

Advertising

White House Asks FDA To Review Pharma Advertising On TV (whitehouse.gov) 64

President Trump on Tuesday issued a memorandum directing the FDA and HHS to crack down on misleading direct-to-consumer prescription drug ads, requiring clearer disclosure of risks and ensuring that promotions don't overstate benefits or push costly drugs over generics. Longtime Slashdot reader sinij shares an excerpt from the memorandum: The Secretary of Health and Human Services shall therefore take appropriate action to ensure transparency and accuracy in direct-to-consumer prescription drug advertising, including by increasing the amount of information regarding any risks associated with the use of any such prescription drug required to be provided in prescription drug advertisements, to the extent permitted by applicable law. The Commissioner of Food and Drugs shall take appropriate action to enforce the Federal Food, Drug, and Cosmetic Act's prescription drug advertising provisions, and otherwise ensure truthful and non-misleading information in direct-to-consumer prescription drug advertisements. "Advertising dollars is a major avenue for pharmaceutical companies to influence news and attempt to shape public opinion," comments sinij. "Advertising was a major contributor to painkiller addiction, where networks were hesitant to cover early reports of addictiveness. It is likely directly contributing today to lack of critical coverage of Ozempic. It is just too big of a conflict of interest to allow to stand."
Media

Narrative Podcasts Are Disappearing (rollingstone.com) 44

The narrative podcast industry that exploded after Serial's 2014 debut has largely collapsed. Pineapple Street Studios shut down in June after producing hits like Missing Richard Simmons. Amazon dismantled Wondery in August, laying off 110 employees less than five years after acquiring the studio for $300 million. Spotify terminated Gimlet in 2023 despite paying $230 million for the company in 2019. Major outlets including Pushkin Industries and This American Life have conducted layoffs. Talk shows and celebrity podcasts continue growing while investigative audio series struggle to find funding. Edison Research reports 55% of Americans consumed podcasts last month, but advertising dollars are flowing to cheaper chat formats rather than resource-intensive narrative productions.
Google

Google Tells Court 'Open Web is Already in Rapid Decline' After Execs Claimed It Was Thriving (seroundtable.com) 21

Google has stated in a court filing that "the open web is already in rapid decline," contradicting recent public statements from executives including its CEO Sundar Pichai and Search VP Nick Fox, who maintained in May that web publishing and the web were thriving.

The admission appeared in Google's response to a divestiture proposal, arguing that breaking up the company would accelerate the decline and harm publishers dependent on open-web display advertising revenue. Google's VP of Global Ads Dan Taylor has since clarified the company was referring specifically to open-web display advertising, not the entire open web.
The Media

Publishers Demand 'AI Overview' Traffic Stats from Google, Alleging 'Forced' Deals (theguardian.com) 19

AI Overviews have lowered click-through traffic to Daily Mail sites by as much as 89%, the publisher told a UK government body that regulates competition. So they've joined other top news organizations (including Guardian Media Group and the magazine trade body the Periodical Publishers Association) in asking the regulators "to make Google more transparent and provide traffic statistics from AI Overview and AI Mode to publishers," reports the Guardian: Publishers — already under financial pressure from soaring costs, falling advertising revenues, the decline of print and the wider trend of readers turning away from news — argue that they are effectively being forced by Google to either accept deals, including on how content is used in AI Overview and AI Mode, or "drop out of all search results", according to several sources... In recent years, Google Discover, which feeds users articles and videos tailored to them based on their past online activity, has replaced search as the main source of click-throughs to content. However, David Buttle, founder of the consultancy DJB Strategies, says the service, which is also tied to publishers' overall search deals, does not deliver the quality traffic that most publishers need to drive their long-term strategies. "Google Discover is of zero product importance to Google at all," he says. "It allows Google to funnel more traffic to publishers as traffic from search declines ... Publishers have no choice but to agree or lose their organic search. It also tends to reward clickbaity type content. It pulls in the opposite direction to the kind of relationship publishers want."

Meanwhile, publishers are fighting a wider battle with AI companies seeking to plunder their content to train their large language models. The creative industry is intensively lobbying the government to ensure that proposed legislation does not allow AI firms to use copyright-protected work without permission, a move that would stop the "value being scraped" out of the £125bn sector. Some publishers have struck bilateral licensing deals with AI companies — such as the FT, the German media group Axel Springer, the Guardian and the Nordic publisher Schibsted with the ChatGPT maker OpenAI — while others such as the BBC have taken action against AI companies alleging copyright theft. "It is a two-pronged attack on publishers, a sort of pincer movement," says Chris Duncan, a former News UK and Bauer Media senior executive who now runs a media consultancy, Seedelta. "Content is disappearing into AI products without serious remuneration, while AI summaries are being integrated into products so there is no need to click through, effectively taking money from both ends. It is an existential crisis."

"At the moment the AI and tech community are showing no signs of supporting publisher revenue," says the chief executive of the UK's Periodical Publishers Association...
The Courts

Google Gets To Keep Chrome But Is Barred From Exclusive Search Deals, Judge Rules (cnbc.com) 30

A federal judge spared Google from the harshest penalties in its antitrust case. The search giant can keep Chrome and avoid breaking up Android, but it has been barred from exclusive contracts and ordered to limit data sharing with rivals. CNBC reports: U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed by the U.S. Department of Justice, including selling off its Chrome browser, which provides data that helps its advertising business deliver targeted ads. "Google will not be required to divest Chrome; nor will the court include a contingent divestiture of the Android operating system in the final judgment," the decision stated. "Plaintiffs overreached in seeking forced divesture of these key assets, which Google did not use to effect any illegal restraints."

The company can make payments to preload products, but it cannot have exclusive contracts, the decision stated. The DOJ asked Google to stop the practice of "compelled syndication," which refers to the practice of making certain deals with companies to ensure its search engine remains the default choice in browsers and smartphones. [...] The judge ordered the parties to meet by September 10th for the final judgement.

"Google will not be barred from making payments or offering other consideration to distribution partners for preloading or placement of Google Search, Chrome, or its GenAI products. Cutting off payments from Google almost certainly will impose substantial -- in some cases, crippling -- downstream harms to distribution partners, related markets, and consumers, which counsels against a broad payment ban." [...] Google said it will appeal the ruling, which would delay any potential penalties. Mehta ruled Tuesday that Google will have to make available certain search index data and user interaction data though "not ads data." The court narrowed the datasets Google will be required to share and said they must occur on "ordinary commercial terms that are consistent with Google's current syndication services."

Businesses

A Proposal to Ban Ghost Jobs (cnbc.com) 67

After losing his job in 2024, Eric Thompson spearheaded a working group to push for federal legislation banning "ghost jobs" -- openings posted with no intent to hire. The proposed Truth in Job Advertising and Accountability Act would require transparency around job postings, set limits on how long ads can remain up, and fine companies that violate the rules. CNBC reports: "There's nothing illegal about posting a job, currently, and never filling it," says Thompson, a network engineering leader in Warrenton, Virginia. Not to mention, it's "really hard to prove, and so that's one of the reasons that legally, it's been kind of this gray area." As Thompson researched more into the phenomenon, he connected with former colleagues and professional connections across the country experiencing the same thing. Together, the eight of them decided to form the TJAAA working group to spearhead efforts for federal legislation to officially ban businesses from posting ghost jobs.

In May, the group drafted its first proposal: The TJAAA aims to require that all public job listings include information such as:
- The intended hire and start dates
- Whether it's a new role or backfill
- If it's being offered internally with preference to current employees
- The number of times the position has been posted in the last two years, and other factors, according to the draft language.

It also sets guidelines for how long a post is required to be up (no more than 90 calendar days) and how long the submission period can be (at least four calendar days) before applications can be reviewed. The proposed legislation applies to businesses with more than 50 employees, and violators can be fined a minimum of $2,500 for each infraction. The proposal provides a framework at the federal level, Thompson says, because state-level policies won't apply to employers who post listings across multiple states, or who use third-party platforms that operate beyond state borders.

AI

Posthumous AI Avatars Shift From Memorial Tools To Revenue Generators (npr.org) 47

Digital resurrections of deceased individuals are emerging as the next commercial frontier in AI, with the digital afterlife industry projected to reach $80 billion within a decade. Companies developing these AI avatars are exploring revenue models ranging from interstitial advertising during conversations to data collection about users' preferences.

StoryFile CEO Alex Quinn confirmed his company is exploring methods to monetize interactions between users and deceased relatives' digital replicas, including probing for consumer information during conversations. The technology has already demonstrated persuasive capabilities in legal proceedings, where an AI recreation of road rage victim Chris Pelkey delivered testimony that contributed to a maximum sentence. Current implementations operate through subscription models, though no federal regulations govern commercial applications of posthumous AI representations despite state-level protections for deceased individuals' likeness rights.

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