
Uber Revises Privacy Policy, Wants More Data From Users 144
itwbennett tips news that Uber has amended its privacy policy, making it much simpler to read and understand. But the policy also includes changes to what data Uber collects about its riders. Beginning July 15th, the Uber phone app will keep track of a rider's location while it's running in the background. Uber says riders will be able to opt out of this tracking. The policy changes also allow for advertising using the rider's contact list: "for example the ability to send special offers to riders' friends or family." The revision of Uber's privacy policy followed complaints at the end of last year that the company was overstepping its bounds.