
Google Boosts Mobile Web Speed On Apple Devices With Accelerated Mobile Pages (fortune.com) 28
An anonymous reader quotes a report from Fortune: The Google iOS app for devices like the iPhone and iPad now supports the search giant's Accelerated Mobile Pages project, created to increase the loading times of news articles on the Internet. Now when users search for news from their Apple devices using the Google app, they should see streamlined news articles from media companies like The Washington Post that chose to participate in Google's web project. The AMP project is a Google-led initiative to standardize the software code behind each news article on the mobile web. AMP was designed to remove years of accumulated software code that has built up on online publishers' websites. As of Friday, iOS users should see a lightning bolt graphic and the letters "AMP" next to news articles from participating publishers in the "Top Stories" section of their search results in the Google app.