The Power of the Hacking Community 92
narramissic writes "In the world of business software, vendors routinely offer tools to help developers customize applications. Not so in the consumer space, where TiVo and Xbox are notable exceptions. This article offers and interesting look at what companies have to gain — and lose — by embracing the hacker community. From the article: 'One example is TiVo Inc., founded in 1997 to develop digital video technology that allows users to record TV shows. TiVo, based on Linux, is an extensible platform, and from its early days the company welcomed hackers and professional developers. "When we first came out no one knew what DVR was," said Richard Bullwinkle, vice president of products at entertainment networking company Mediabolic Inc., and formerly a senior member of TiVo's product marketing team. "So we made it hacker friendly."'"