The Substance of Style 281
Cory R writes "Although many of us may hate to admit it, aesthetics matter even to hard-headed techies. Our software is skinnable, our email is filled with HTML, and our cases glow with colorful lights. Graphic design is pervasive and expected. Programming style is debated endlessly and many of us lust after Apple hardware which can command a premium price in part because of its styling. The age of aesthetics is here and in The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness, Virginia Postrel explains where it came from and what it means." Read on for the rest of Cory's review.