Google Fi, Google's cellular service, is getting its third rebrand in eight years. Ars Technica reports: First it was Project Fi, then Google Fi, and now it's "Google Fi Wireless." It also has its third logo, and this one's kind of clever: It's an "F" styled to look like sideways signal bars and in Google's trademark rainbow colors. There is also now a free trial mode. Google is harnessing the power of remotely configurable eSIMs to give anyone with an eSIM-compatible phone a seven-day/10GB free trial of Google Fi. That makes it easy to run around and test coverage.

Google Fi is a mobile virtual network operator (MVNO) -- a cellular reseller -- of T-Mobile's network, so whatever your T-Mobile coverage is like, that's what Fi is like. Google says that during the trial, "We'll give you a new Fi number to try out on your phone, but your current number will still work. During the trial, you can choose between Fi or your current network whenever you're calling, texting, or using mobile data." You'll need to enter a credit card for the trial, and after seven days, you'll be automatically billed on a $50 "Simply Unlimited" plan. Google notes you can cancel immediately (this is just one or two taps inside the app) and will still get the seven-day trial.

Video editors are flocking to DaVinci Resolve in droves, marking a major paradigm shift in the editing landscape that we haven't seen since the dreadful launch of Final Cut Pro X drove users to Adobe Premiere Pro. PetaPixel reports: Resolve has taken a convoluted path to becoming the main rival of the world's biggest non-linear editing (NLE) tool. More a conglomeration of tools than a single program, Resolve came through some acquisitions Blackmagic made when creating a broadcast and cine ecosystem. Comprised of an editing tool, a color correction tool, an audio editor, and an effects tool, Resolve is essentially multiple programs that all integrate so seamlessly that they function as a single application. The color correction tools in Resolve are particularly well regarded, and many films and shows were color graded in Resolve even if they were edited in another program. The same applies to Fairlight, the audio component of Resolve, the go-tool tool for many of Hollywood's most prominent audio engineers.

In 2011, Blackmagic decided to release Resolve as both a paid and a free version. The free version had fewer features than the full version (as it still does), but instead of being crippled, the free version works well enough for most users, with the paid version feeling like a feature upgrade. In the dozen years since Resolve became free, it has picked up an ever-growing number of users, and the YouTube emphasis on the creator market has only increased the pace of adoption. The fact that most successful YouTube channels take years to become successful means a free editing tool is valuable.

Blackmagic has never hesitated to put a feature into Resolve. The program has many options in contextual menus, user interface choices, menu items, keyboard shortcuts, and more. There is so much here that it can be overwhelming. [...] Blackmagic also releases dot-versions (like 18.1) that sometimes add enough features that it acts like a full number upgrade would if it were released by Adobe or Apple. Some of the features in Resolve 18.1, for example, unleashed the wave of recent switchers. Two significant features are buried in a list of around 20 new features in that update. The first is AI-driven Magic Mask tools that make masking people or objects a matter of drawing a line. The other prominent feature is voice isolation, another AI-based feature that removes noises from dialog tracks. Magic Mask alone is worth the price of admission. This tool makes it easy to color-correct significant portions of a shot without doing endless mask adjustments, and it also allows for instant alpha channel creation, allowing for items like text, graphics or even people to be superimposed on the same scene without needing a green screen. You can read the full article here.

An anonymous reader quotes a report from CNBC: Facebook users have until August to claim their share of a $725 million class-action settlement of a lawsuit alleging privacy violations by the social media company, a new website reveals. The lawsuit was prompted in 2018 after Facebook disclosed that the information of 87 million users was improperly shared with Cambridge Analytica.

People who had an active U.S. Facebook account between May 2007 and December 2022 have until Aug. 25 to enter a claim. Individual settlement payments haven't yet been established because payouts depend on how many users submit claims and how long each user maintained a Facebook account. Facebook users can make a claim by visiting Facebookuserprivacysettlement.com and entering their name, address, email address, and confirming they lived in the U.S. and were active on Facebook between the aforementioned dates.

Apple's long-rumored VR / AR headset might run adapted versions of iPad apps, according to a new report from Bloomberg. The mixed reality device's new interface will also apparently let users access "millions" of already-available apps on the App Store. And the headset's apps might not be the only thing that might remind you of the iPad; the Home Screen and Control Center will apparently look like the iPad's as well, Bloomberg says. The Verge reports: Here are some of the apps you can expect, according to Bloomberg:

- Apple is working on "optimized" versions of apps like Safari and many of the core apps you might already be familiar with from an iPhone, including "Apple's services for calendars, contacts, files, home control, mail, maps, messaging, notes, photos and reminders, as well as its music, news, stocks and weather apps."
- There will be headset versions of FaceTime and Apple TV with features that "will look similar to their iPad counterparts."
- Apple is apparently testing a camera app, which could let you take pictures using its many rumored cameras.
- You'll be able to read books in VR with Apple Books and meditate with an app.
- A headset-compatible version of its new Freeform app could let you collaborate with others in mixed reality.
- Freeform won't be the only productivity app: the headset will also apparently support Pages, Numbers, Keynote, iMovie, and GarageBand.
- Apple wants to make watching sports a "richer experience," which could utilize technology it acquired when it bought NextVR.
- Gaming will "be a central piece of the device's appeal." (That feels like a smart decision.)

Google Chromebooks expire too soon, saddling taxpayer-funded public schools with excessive expenses and inflicting unnecessary environmental damage, according to the US Public Interest Research Group (PIRG) Education Fund. The Register reports: In a report on Tuesday, titled "Chromebook Churn," US PIRG contends that Chromebooks don't last as long as they should, because Google stops providing updates after five to eight years and because device repairability is hindered by the scarcity of spare parts and repair-thwarting designs. This planned obsolescence, the group claims, punishes the public and the world.

"The 31 million Chromebooks sold globally in the first year of the pandemic represent approximately 9 million tons of CO2e emissions," the report says. "Doubling the life of just Chromebooks sold in 2020 could cut emissions equivalent to taking 900,000 cars off the road for a year, more than the number of cars registered in Mississippi." The report says that excluding additional maintenance costs, longer lasting Chromebooks could save taxpayers as much as $1.8 billion dollars in hardware replacement expenses.

The US PIRG said it wants: Google to extend its ChromeOS update policy beyond current device expiration dates; hardware makers to make parts more available so their devices can be repaired; and hardware designs that enable easier part replacement and service. [...] According to US PIRG, making an average laptop releases 580 pounds of carbon dioxide into the atmosphere, amounting to 77 percent of the total carbon impact of the device during its lifetime. Thus, the 31 million Chromebooks sold during the first year of the pandemic represent about 8.9 million tons of CO2e emissions. "We think that Google should extend the automatic update expiration to 10 years after launch date," said Lucas Gutterman, who leads US PIRG's Designed to Last campaign. "There's just no reason why we should be throwing away a computer that still is otherwise functional just because it passes a certain date."

"We're asking Google to use their leadership among the OEMs to design the devices to last, to make some of the changes that we list, to have them be more easily repairable by actually producing spare parts that folks can buy at reasonable prices," he added. "And to design with modularity and repair in mind, so that you can, for example, use the plastic bezel on one Chromebook on the next version, rather than having to buy a whole new set of spare parts just because a clip has changed."

Online image hosting service Imgur is updating its Terms of Service on May 15th to prohibit nudity and sexually explicit content, among other things. The news arrived in an email sent to "Imgurians". The changes have since been outlined on the company's "Community Rules" page, which reads: Imgur welcomes a diverse audience. We don't want to create a bad experience for someone that might stumble across explicit images, nor is it in our company ethos to support explicit content, so some lascivious or sexualized posts are not allowed. This may include content containing:

- the gratuitous or explicit display of breasts, butts, and sexual organs intended to stimulate erotic feelings
- full or partial nudity
- any depiction of sexual activity, explicit or implied (drawings, print, animated, human, or otherwise)
- any image taken of or from someone without their knowledge or consent for the purpose of sexualization
- solicitation (the uninvited act of directly requesting sexual content from another person, or selling/offering explicit content and/or adult services)

Content that might be taken down may includes: see-thru clothing, exposed or clearly defined genitalia, some images of female nipples/areolas, spread eagle poses, butts in thongs or partially exposed buttocks, close-ups, upskirts, strip teases, cam shows, sexual fluids, private photos from a social media page, or linking to sexually explicit content. Sexually explicit comments that don't include images may also be removed.

Artistic, scientific or educational nude images shared with educational context may be okay here. We don't try to define art or judge the artistic merit of particular content. Instead, we focus on context and intent, as well as what might make content too explicit for the general community. Any content found to be sexualizing and exploiting minors will be removed and, if necessary, reported to the National Center for Missing & Exploited Children (NCMEC). This applies to photos, videos, animated imagery, descriptions and sexual jokes concerning children. The company is also prohibiting hate speech, abuse or harassment, content that condones illegal or violent activity, gore or shock content, spam or prohibited behavior, content that shares personal information, and posts in general that violate Imgur's terms of service. Meanwhile, "provocative, inflammatory, unsettling, or suggestive content should be marked as Mature," says Imgur.

Microsoft is heading further down the path of advertising its own services in Windows 11, with different ads now popping up in the Start menu. From a report: To be precise, this is Windows 11 preview build 23435, which was just released to the Dev channel. As Microsoft puts it: "We are continuing the exploration of badging on the Start menu with several new treatments for users logging in with local user accounts to highlight the benefits of signing in with a Microsoft account (MSA)." So, the translation of this is that 'badging' is essentially advertising ('badgering' would perhaps be more accurate), and it's something we've recently seen with Windows 11 urging users to perform a cloud backup (in OneDrive).

In this new preview build, the prodding stick is being employed to nudge those who haven't enlisted for a Microsoft Account (who remain using a local account) into signing up for an MSA. Compared to the previous cloud backup prompt on the Start menu, it's even clearer that this is advertising because it's fully selling the benefits of having a Microsoft account. For example, Microsoft tells you how hooking your Windows 11 installation into an MSA will ensure that your PC is kept backed up and more secure, or that it'll keep your settings synced across multiple devices.

The FBI, Interpol and the UK's National Crime Agency have accused Meta of making a "purposeful" decision to increase end-to-end encryption in a way that in effect "blindfolds" them to child sex abuse. From a report: The Virtual Global Taskforce, made up of 15 law enforcement agencies, issued a joint statement saying that plans by Facebook and Instagram-parent Meta to expand the use of end-to-end encryption on its platforms were "a purposeful design choice that degrades safety systems," including with regards to protecting children. The law enforcement agencies also warned technology companies more broadly about the need to balance safeguarding children online with protecting users' privacy. "The VGT calls for all industry partners to fully appreciate the impact of implementing system design decisions that result in blindfolding themselves to CSA [child sexual abuse] occurring on their platforms or reduces their capacity to identify CSA and keep children safe," the statement said.

Across the software development field, founders are experiencing an income tax season that has become an existential threat to their company's survival. Software startups say they were blindsided by shocking tax bills as a result of a change in law related to research and development costs, and if Congress does not provide a retroactive fix, business failures will spread throughout the industry. From a report: The root of the issue is the inability of lawmakers to extend a key tax provision that had bipartisan support at the end of last year that allows for full expensing of research and development costs under Section 174 of the tax code. That did not come out of nowhere, and was a big disappointment to major corporations that had lobbied for the measure. But for many small business owners who often wear multiple hats, don't have lobbying arms or relationships with big four CPA firms, the change to require R&D amortization over a period of five years first became known this spring when accountants showed them the massive tax bills they owed the government. As word has spread throughout the software community, some owners remain too afraid to look at the full tax cost as they file for tax extensions and accountants revise their returns.

The pain is being felt from the smallest software developers of a dozen or less employees to large venture-backed companies sitting on pre-2022 frothy valuations, with tax bills rising to a level where cash flow is being drained, forcing painful financial decisions. Startups need to take out loans or extend lines of credit at a time of tighter bank lending and higher rates, ask VCs for more money during the worst fundraising environment in over a decade, freeze hiring and contemplate layoffs -- if they have not started making them already within a sector leading the economy in job losses and running at a rate higher than the worst layoffs of the dotcom bubble. Many software firms will make it through this year, but if R&D full expensing treatment is not brought back, they say survival will become an issue. The software development field is the starkest example of the fallout from the R&D tax change because its biggest expense is software development talent. Developers don't come cheap, and until tax year 2022, these companies could fully expense those costs as R&D rather than having to amortize them over multiple years. Industry success relies on the contribution of software talent, but when that cost overwhelms cash flow and profits, it potentially makes the business model untenable.

US tech giants, grappling with a post-pandemic slowdown, have already laid off tens of thousands of workers. Now they're dumping millions of square feet of office space, pushing vacancies in city centers to record highs and ratcheting up pressure on the commercial real estate industry. From a report:No sector is looking to sublease more office space than Big Tech, according to Jones Lang LaSalle Inc. Alphabet, Meta Platforms, Microsoft and Amazon.com have all announced plans to reduce their office footprint. Amazon has paused construction at a new campus near Washington, DC, and Microsoft is reevaluating plans for a project in Atlanta.

Some 174 million square feet of office space -- double San Francisco's entire inventory -- is available for sublease across the US, according to real estate brokerage firm Savills. That's almost twice what was available pre-pandemic, Savills said. Companies looking to sublease space are still on the hook for rent for the entirety of the lease. But the retrenchment shows how the tech downturn, which contributed to the collapse of Silicon Valley Bank and turmoil in financial markets, is spilling into the broader economy. San Francisco, Seattle and New York are bearing the brunt of the pullback. While New York can count on office demand from financial services and legal firms, tech-centric San Francisco has no such cushion. Seattle business groups, meanwhile, are calling for a tax holiday to keep tenants downtown.

An anonymous reader quotes a report from Vox: Meta will conduct another mass round of layoffs on Wednesday, several sources working at the company told Vox. In an internal memo posted to a Meta employee message board on Tuesday evening and viewed by Vox, the company told employees that the layoffs will start on Wednesday and will impact a wide range of technical teams including those working on Facebook, Instagram, Reality Labs, and WhatsApp. A Meta spokesperson confirmed the memo was sent to employees but declined to comment further. The cuts could be in the range of 4,000 jobs, one source said.

"This will be a difficult time as we say goodbye to friends and colleagues who have contributed so much to Meta," Lori Goler, Meta's head of people, said in the memo. Meta employees in North America will be notified by email between 4 am to 5 am PT Wednesday morning, according to Goler's note. Outside of North America, the timelines will vary country to country, and some countries will not be impacted. Meta is also asking employees in North America, whose job allow it, to work from home on Wednesday to give people "space to process the news." "The layoffs come after Meta CEO Mark Zuckerberg said in March that the company would cut 10,000 more jobs in the coming months, after already cutting 11,000 in November," notes Vox.

Alphabet's Google on Tuesday convinced a U.S. appeals court to cancel three anti-malware patents at the heart of a Texas jury's $20 million infringement verdict against the company. Reuters reports: The U.S. Court of Appeals for the Federal Circuit said (PDF) that Alfonso Cioffi and Allen Rozman's patents were invalid because they contained inventions that were not included in an earlier version of the patent. Cioffi and the late Rozman's daughters sued Google in East Texas federal court in 2013, alleging anti-malware functions in Google's Chrome web browser infringed their patents for technology that prevents malware from accessing critical files on a computer.

A jury decided in 2017 that Google infringed the patents and awarded the plaintiffs $20 million plus ongoing royalties, which their attorney said at the time were expected to total about $7 million per year for the next nine years. But the Federal Circuit said Tuesday that all of the patents were invalid. The three patents were reissued from an earlier anti-malware patent, and federal law required the new patents to cover the same invention as the first, the unanimous three-judge panel concluded. The appeals court said the new patents outlined technology specific to web browsers that the first patent did not mention.

Leaders of the U.S. Federal Trade Commission said on Tuesday the agency would pursue companies who misuse artificial intelligence to violate laws against discrimination or be deceptive. Reuters reports: In a congressional hearing, FTC Chair Lina Khan and Commissioners Rebecca Slaughter and Alvaro Bedoya were asked about concerns that recent innovation in artificial intelligence, which can be used to produce high quality deep fakes, could be used to make more effective scams or otherwise violate laws. Bedoya said companies using algorithms or artificial intelligence were not allowed to violate civil rights laws or break rules against unfair and deceptive acts. "It's not okay to say that your algorithm is a black box" and you can't explain it, he said.

Khan agreed the newest versions of AI could be used to turbocharge fraud and scams and any wrongdoing would "should put them on the hook for FTC action." Slaughter noted that the agency had throughout its 100 year history had to adapt to changing technologies and indicated that adapting to ChatGPT and other artificial intelligence tools were no different. The commission is organized to have five members but currently has three, all of whom are Democrats.

At Google I/O on May 10th, Google will launch its first foldable smartphone, "challenging Samsung's market-leading foldable phone business," reports CNBC. From the report: The Pixel Fold, known internally by the codename "Felix," will have the "most durable hinge on a foldable" phone, according to the documents. It will cost upward of $1,700 and compete with Samsung's $1,799 Galaxy Z Fold 4. Google plans to market the Pixel Fold as water-resistant and pocket-sized, with an outside screen that measures 5.8 inches across, according to the documents. Photos viewed by CNBC show that the phone will open like a book to reveal a small tablet-sized 7.6-inch screen, the same size as the display on Samsung's competitor. It weighs 10oz, slightly heavier than the Samsung Galaxy Z Fold 4, but it has a larger battery that Google says will last for 24 hours, or up to 72 hours in a low power mode.

The Pixel Fold is powered by Google's Tensor G2 chip, according to the documents. That's the same processor that launched in the Pixel 7 and Pixel 7 Pro phones last year.

The global excitement around ChatGPT, and the haste to copy it, resembles the introduction of an Apple product. Everyone is stoked to try it, and other tech companies are working late nights to reverse engineer it. This time, Apple is nowhere to be found. Has the speed of it all caught the world's most influential tech company by surprise? From a report: Microsoft has poured $10 billion into OpenAI, the maker of ChatGPT, and reconfigured how it builds server farms to accommodate more of Nvidia's class-leading processors for training artificial intelligence. Alphabet's Google has made responding to ChatGPT a top priority. Amazon has also jumped into the fray with its cloud division. That's four of the world's top seven most valuable companies, and yet, the most valuable of them all seems to have no ready answer for what's coming. Bloomberg reported on an internal AI summit Apple held in February, when machine learning and other deployments of the tech across Apple products were discussed, but there was no hint of anything in the genre of generative AI.

AI in Apple products today is like irrigation for its walled garden, essential and helpful for an increasing number of functions, but ultimately it's the hardware fruit that Apple sells. Generative AI could come in like a tidal wave. Apple, by all appearances, squandered the lead it established since becoming the first big tech company to make an AI-powered voice assistant. Siri was clearly flawed from the start, but it looks ancient by the standards of ChatGPT. To compete in this new AI race, companies need massive, bespoke computational clusters that cost hundreds of millions of dollars. Cloud services are not Apple's strongest suit right now, as its chief for that division is leaving, and iCloud has been the subject of lament in this very newsletter. The company is investing significant resources in the augmented-reality headset we expect to debut in June and the long-mooted, capital-intensive automotive initiative.

Reddit has long been a forum for discussion on a huge variety of topics, and companies like Google and OpenAI have been using it in their A.I. projects. From a report: Reddit has long been a hot spot for conversation on the internet. About 57 million people visit the site every day to chat about topics as varied as makeup, video games and pointers for power washing driveways. In recent years, Reddit's array of chats also have been a free teaching aid for companies like Google, OpenAI and Microsoft. Those companies are using Reddit's conversations in the development of giant artificial intelligence systems that many in Silicon Valley think are on their way to becoming the tech industry's next big thing. Now Reddit wants to be paid for it.

The company said on Tuesday that it planned to begin charging companies for access to its application programming interface, or A.P.I., the method through which outside entities can download and process the social network's vast selection of person-to-person conversations. "The Reddit corpus of data is really valuable," Steve Huffman, founder and chief executive of Reddit, said in an interview. "But we don't need to give all of that value to some of the largest companies in the world for free." The move marks one of the first significant examples of a social network's charging for access to the conversations it hosts for the purpose of developing A.I. systems like ChatGPT, OpenAI's popular program. Those new A.I. systems could one day lead to big businesses, but they aren't likely to help companies like Reddit very much. In fact, they could be used to create competitors -- automated duplicates to Reddit's conversations.

After placing an early bet on OpenAI, the creator of ChatGPT, Microsoft has another secret weapon in its arsenal: its own artificial intelligence chip for powering the large-language models responsible for understanding and generating humanlike language. The Information: The software giant has been developing the chip, internally code-named Athena, since as early as 2019, according to two people with direct knowledge of the project. The chips are already available to a small group of Microsoft and OpenAI employees, who are testing the technology, one of them said. Microsoft is hoping the chip will perform better than what it currently buys from other vendors, saving it time and money on its costly AI efforts. Other prominent tech companies, including Amazon, Google and Facebook, also make their own in-house chips for AI. The chips -- which are designed for training software such as large-language models, along with supporting inference, when the models use the intelligence they acquire in training to respond to new data -- could also relieve a shortage of the specialized computers that can handle the processing needed for AI software. That shortage, reflecting the fact that primarily just one company, Nvidia, makes such chips, is felt across tech. It has forced Microsoft to ration its computers for some internal teams, The Information has reported.

In addition to the company's long-rumored mixed reality headset, Apple is expected to launch new MacBooks, as well as a "major" update to the Apple Watch's watchOS software at its Worldwide Developers Conference (WWDC) in June. All told, WWDC 2023 could end up being one of Apple's "biggest product launch events ever," according to Bloomberg's Mark Gurman. The Verge reports: Let's start with the Macs. Gurman doesn't explicitly say which macOS-powered computers Apple could announce in June, but lists around half a dozen devices it currently plans to release this year or early 2024. There's an all new 15-inch MacBook Air, an updated 13-inch MacBook Air, and new 13-inch and "high-end" MacBook Pros. Meanwhile on the Mac side Apple still needs to replace its last Intel-powered device, the Mac Pro, with an Apple Silicon model, and it also reportedly has plans to refresh its all-in-one 24-inch iMac.

Bloomberg's report notes that "at least some of the new laptops" will make an appearance. The bad news is that none are likely to run Apple's next-generation M3 chips, and will instead ship with M2-era processors. Apple apparently also has a couple of new Mac Studio computers in development, but Bloomberg is less clear on when they could launch.

Over on the software side, which is WWDC's traditional focus, watchOS will reportedly receive a "major" update that includes a revamped interface. Otherwise, we could be in for a relatively quiet show on the operating system front as iOS, iPadOS, macOS, and tvOS are not expected to receive major updates this year. Gurman does say that work to allow sideloading on iOS to comply with upcoming EU legislation is ongoing.

In a special report for CBS News' 60 Minutes, Google CEO Sundar Pichai shares his concerns about artificial intelligence and why the company is choosing to not release advanced models of its AI chatbot. From the report: When Google filed for its initial public offering in 2004, its founders wrote that the company's guiding principle, "Don't be evil" was meant to help ensure it did good things for the world, even if it had to forgo some short term gains. The phrase remains in Google's code of conduct. Pichai told 60 Minutes he is being responsible by not releasing advanced models of Bard, in part, so society can get acclimated to the technology, and the company can develop further safety layers.

One of the things Pichai told 60 Minutes that keeps him up at night is Google's AI technology being deployed in harmful ways. Google's chatbot, Bard, has built in safety filters to help combat the threat of malevolent users. Pichai said the company will need to constantly update the system's algorithms to combat disinformation campaigns and detect deepfakes, computer generated images that appear to be real. As Pichai noted in his 60 Minutes interview, consumer AI technology is in its infancy. He believes now is the right time for governments to get involved.

"There has to be regulation. You're going to need laws ... there have to be consequences for creating deep fake videos which cause harm to society," Pichai said. "Anybody who has worked with AI for a while ... realize[s] this is something so different and so deep that, we would need societal regulations to think about how to adapt." Adaptation that is already happening around us with technology that Pichai believes, "will be more capable "anything we've ever seen before." Soon it will be up to society to decide how it's used and whether to abide by Alphabet's code of conduct and, "Do the right thing."

The humble and familiar barcode -- a staple on consumer packaging for nearly 50 years -- will soon be replaced with a more robust and muscular successor that offers far more information about the product inside. Axios reports: In a worldwide push called "Sunrise 2027," the retail industry is transitioning from the standard 12-digit barcode -- that square of vertical lines that's printed on a package and makes it go "beep" at the checkout scanner -- to a two-dimensional web-enabled version. The effort is being orchestrated by GS1 US, the nonprofit standards organization that oversees the barcode world. In the United States, Universal Product Code (UPC) barcodes will be supplanted by a new 2D type, with information encoded on both the horizontal and vertical axes. By 2027, only the 2D barcodes will be accepted at registers globally.

The new "2D" barcodes will unlock reams of online extras (for consumers) and revolutionize inventory management (for retailers). Scanning them may tell us the field where something was grown, the factory where a garment was sewn, the sustainability practices of the company that made it -- or the washing instructions. [...] Stores will be able to respond immediately to product recalls, identifying faulty items and removing them from shelves. They'll be able to flag foods that are approaching their sell-by date -- and offer discounts before they expire. Consumers will gain online access to a trove of useful data -- everything from ingredients, recipes and potential allergens to promotional offers and information about how to recycle the product.

GS1 US just released a "barcode capabilities test kit" to help retailers evaluate their readiness for the 2D transition. We can expect to start seeing more products printed with 2D barcodes (or both types, as the transition moves forward) fairly soon.