The Browser Company's Darin Fisher Thinks It's Time To Reinvent the Browser (theverge.com) 128
An anonymous reader quotes a report from The Verge: Darin Fisher has built a lot of web browsers. A lot of web browsers. He was a software engineer at Netscape early in his career, working on Navigator and then helping turn that app into Firefox with Mozilla. Then, he went to Google and spent 16 years building Chrome and ChromeOS into massively successful products. Last year, he left Google for Neeva, where he worked on ways to build a browser around the startup's search engine. And now, he's leaving Neeva to join The Browser Company and work on Arc, one of the hottest new browsers on the market. Arc, which has been in an invite-only beta for more than a year, is trying to rethink the whole browser UI. It has a sidebar instead of a row of tabs, offers a lot of personalization options, and is meant for people who live their computing life in a browser (which is increasingly most people). CEO Josh Miller often talks about building "the internet computer," too, and using the browser as a way to make the internet more useful.
Fisher has been an advisor to The Browser Company for a while, but Monday is his first official day at the company as a software engineer. Ahead of his new gig, Fisher and I got on a call to talk about why he thinks browsers are due for a reinvention -- and why he thinks a startup is the best place to do it. The answer starts with the browser's defining feature: tabs. Fisher doesn't hate tabs -- in fact, he helped popularize them. But he hates that using a modern browser involves opening a million of them, not being able to find them again, and eventually just giving up and starting all over again. "I remember when tabbed browsing was novel," Fisher says, "and helped people feel less cluttered because you don't have as many windows." But now, "even when I use Chrome," Fisher says, "I get a bunch of clutter. At some point, I just say, 'Forget it, I'm not even going to bother trying to sort through all these tabs. If it's important, I'll open it again.'" Browsers need better systems for helping you manage tabs, not just open more of them.
The best way to improve the browser, Fisher ultimately decided, is to just start from scratch. Arc is full of new ideas about how web browsers can work: it combines bookmarks and tabs into one app switcher-like concept; it makes it easy to search among your open tabs; it has built-in tools for taking notes and making shareable mini websites. The experience can be jarring because it's so different, but Fisher says that's part of what he's excited about. "This is not stuff people haven't talked about before," he says, "but actually putting it together and focusing on it and thinking about the small steps that go a long way, I think that's where there's so much opportunity." Fisher likes to compare a browser to an operating system, which matches with The Browser Company's idea that Arc isn't just a browser but rather an iOS-like system for the open web. "It has task management UI, it has UI for creating and starting a journey, but there's so much more in between," he says. What the iPhone did for native apps, Arc hopes to do for web apps. Fisher says he's interested in improving the way files move around the internet, for instance, finding a better way than the constant downloading and uploading we all do all day. He likes that Arc has a picture-in-picture mode that works by default, pulling your YouTube video out when you switch tabs. All these make the web feel more connected and cohesive rather than just a bunch of tabs in a horizontal line. The Browser Company also plans to reinvent the internet browser for mobile, too. On mobile, in particular, he says, "there are so many opportunities because the starting point is so archaic."
"He's vague on the details of his plans -- and The Browser Company hasn't really started working on a mobile browser yet anyway -- but says that's a big focus for him going forward," adds The Verge.
Fisher has been an advisor to The Browser Company for a while, but Monday is his first official day at the company as a software engineer. Ahead of his new gig, Fisher and I got on a call to talk about why he thinks browsers are due for a reinvention -- and why he thinks a startup is the best place to do it. The answer starts with the browser's defining feature: tabs. Fisher doesn't hate tabs -- in fact, he helped popularize them. But he hates that using a modern browser involves opening a million of them, not being able to find them again, and eventually just giving up and starting all over again. "I remember when tabbed browsing was novel," Fisher says, "and helped people feel less cluttered because you don't have as many windows." But now, "even when I use Chrome," Fisher says, "I get a bunch of clutter. At some point, I just say, 'Forget it, I'm not even going to bother trying to sort through all these tabs. If it's important, I'll open it again.'" Browsers need better systems for helping you manage tabs, not just open more of them.
The best way to improve the browser, Fisher ultimately decided, is to just start from scratch. Arc is full of new ideas about how web browsers can work: it combines bookmarks and tabs into one app switcher-like concept; it makes it easy to search among your open tabs; it has built-in tools for taking notes and making shareable mini websites. The experience can be jarring because it's so different, but Fisher says that's part of what he's excited about. "This is not stuff people haven't talked about before," he says, "but actually putting it together and focusing on it and thinking about the small steps that go a long way, I think that's where there's so much opportunity." Fisher likes to compare a browser to an operating system, which matches with The Browser Company's idea that Arc isn't just a browser but rather an iOS-like system for the open web. "It has task management UI, it has UI for creating and starting a journey, but there's so much more in between," he says. What the iPhone did for native apps, Arc hopes to do for web apps. Fisher says he's interested in improving the way files move around the internet, for instance, finding a better way than the constant downloading and uploading we all do all day. He likes that Arc has a picture-in-picture mode that works by default, pulling your YouTube video out when you switch tabs. All these make the web feel more connected and cohesive rather than just a bunch of tabs in a horizontal line. The Browser Company also plans to reinvent the internet browser for mobile, too. On mobile, in particular, he says, "there are so many opportunities because the starting point is so archaic."
"He's vague on the details of his plans -- and The Browser Company hasn't really started working on a mobile browser yet anyway -- but says that's a big focus for him going forward," adds The Verge.