theodp writes "Ted Dziuba can't wait for NoSQL to die. Developing your app for Google-sized scale, says Dziuba, is a waste of your time. Not to mention there is no way you will get it right. The sooner your company admits this, the sooner you can get down to some real work. If real businesses like Walmart can track all of their data in SQL databases that scale just fine, Dziuba argues, surely your company can, too."