Windows Store In-App Ad Revenue Plummets 196
jfruh writes "One of the hooks Microsoft has used to get developers to build apps for Windows 8 and Windows Phone 8 has been pubCenter, an ad network that's easy to add to apps and provides revenue back to publishers. But many developers found that on April 1 that revenue abruptly dropped by an order of magnitude, with most potential ad impressions going unsold; one developer reported only 160,000 ads served to 60 million requests, a fill rate of less than 0.3%. Since many of the ads before April 1 had been for Bing, this may be a sign that Microsoft is no longer willing to subsidize its developers — and that advertisers aren't that interested in buying ads in Windows 8 apps."
Re:As a customer... (Score:4, Funny)
I'd watch an ad...
Not to see Windows 8!
And I run AdBlock Lite + Ghostery on everything!
That's really odd (Score:4, Funny)
I mean their phone was doing so well.
They must pay you! (Score:5, Funny)
Wait, Windows has an app store? Even more surprising is that anyone bothered to advertise there.
It seems to me that for this "revenue" to plummet from $0, it must mean they're paying businesses to advertise on their site. Sounds good. Sign me up!
Re:As a customer... (Score:2, Funny)
I hear you. I use Ubuntu and it has no ads, only a powerful *feature* where stuff I search for also links to Amazon. So convenient!