reifman writes: As posted earlier, Amazon's growth and predominantly male hiring has made dating in Seattle incredibly difficult for everyone. Two Amazon employees, Becca Goldman and Mahvish Gazipura, recently launched DateADev to help coworkers optimize their dating profiles: 'at Amazon [we're] surrounded by software developers and project managers all the time, we just noticed their need. We talk to them all the time about their frustrations with dating.' Goldman's gone on more than 500 dates in the past three years. 'Her experience ... helps her quickly assess an online profile of a potential partner.' Rather than drive its employees into moonlighting, Amazon could just start hiring more women.