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Programming IT Technology

That Man Who 'Deleted His Entire Company' With a Line of Code? It Was a Hoax (pcworld.com) 93

An anonymous reader writes: As many Slashdot readers speculated, the story about a man deleting his entire company with a line of code was a hoax. Marco Marsala, the owner of a Web hosting company claimed on a forum earlier this week that he deleted all the data on his company's server. Stack Overflow, which runs the forum, says that the post was a hoax, and pointed to an article on an Italian news outlet, which describes this whole fiasco as a "marketing effort" (in Italian) to promote Marsala's company. "It was just a joke," Marsala told the paper.
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That Man Who 'Deleted His Entire Company' With a Line of Code? It Was a Hoax

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  • Interesting tactic (Score:5, Insightful)

    by Crashmarik ( 635988 ) on Saturday April 16, 2016 @03:33PM (#51923239)

    "Give us your data we'll delete it"

    I suppose they really really believe, there is no such thing as bad publicity.

    • Re: (Score:2, Funny)

      by Anonymous Coward

      I suppose they really really believe, there is no such thing as bad publicity.

      Well, if it works for Donald Trump...

      • In Trump's case it's less bad publicity than incessant media smear campaigns. That aren't working. You can almost see the fear in the eyes of the pundit class as Trump continues to win despite their best efforts, proving that their ability to define reality is wearing thin, that their role of king makers is coming to an end.

        • by Intron ( 870560 )

          The pundit class has always been wrong. Their continued existence is based on the knowledge that people have short memories. The reason is that they make predictions based on their personal biases without letting nuisances like objective reality get in the way.

    • by MightyMartian ( 840721 ) on Saturday April 16, 2016 @04:03PM (#51923401) Journal

      He's Italian. It would be more like "That's some nice data you got there. It would be a shame if something were to happen to it..."

    • Previously, on slashdot [slashdot.org]:

      The NYTimes has an 8-page exposé on how an online business is thriving because of giant amounts of negative reviews. It seems that if you directly google the company you have no problem discerning the true nature; but if you instead only google the brand names it sells, the company is at the top of the rankings. Turns out that all the negative advertisement he generates from reputable sites gives him countless links that inflate his pagerank.

      I mean, there's also a reason he is revealing it was a hoax. The 'it was a hoax' articles will do damage control while also doubling his exposure. I presume they'll come up first in searches, being newer. Would this be a as great as getting your name out there in a positive light in the first place? No. But everyone else is trying to do the same thing, and it's expensive. This was effective and free. Not everyone will appreciate the joke and some potential customers will be lost.

  • Idiot (Score:5, Insightful)

    by nukenerd ( 172703 ) on Saturday April 16, 2016 @03:37PM (#51923275)

    describes this whole fiasco as a "marketing effort" (in Italian) to promote Marsala's company

    He tries to get more business by saying he deleted all his customers' data ? What an idiot. And anyone who remains his customer after this is an even bigger idiot.

    • Re:Idiot (Score:5, Funny)

      by Frosty Piss ( 770223 ) * on Saturday April 16, 2016 @03:50PM (#51923343)

      And anyone who remains his customer after this is an even bigger idiot.

      Perhaps he can become a government contractor...

    • Re:Idiot (Score:5, Funny)

      by khasim ( 1285 ) <brandioch.conner@gmail.com> on Saturday April 16, 2016 @03:52PM (#51923351)

      Plz help!

      I've accidentally routed all the toilets at work into the hamburger machine. I will be in trouble if anyone finds out how much poop is in the hamburgers.

      Ha ha! It was just my marketing idea. Plz buy my hamburgers.

      Why is no one buying my hamburgers?

    • by tlhIngan ( 30335 )

      He tries to get more business by saying he deleted all his customers' data ? What an idiot. And anyone who remains his customer after this is an even bigger idiot.

      Tell me, you're a tiny hosting provider in Italy. Suddenly, this one little story gets posted and makes it around the world, even in mainstream media.

      You cannot buy that sort of promotion - it's marketing worth is probably in the billions of dollars, and instead of being a tiny hosting provider in Italy no one's heard of, now everyone knows your

  • .... then he's a fool. After all, placing the idea of "this person is an idiot without proper backups" isn't exactly what I'd like potential customers to be thinking about my company.

    • by Anonymous Coward

      You might remember the story, but you likely won't remember the name of the company or person. However you now have a bunch of high-ranking sites that mention the name of the company, so the ranking for the company itself will now be higher. It's banking on the forgettability of the story versus the benefit of increased rank.

      • Yeah, it'll be highly ranked, surrounded by articles commenting on their colossal fuckup. Good luck getting the same number of view & ranling on the follow-up media revealing it was a hoax. All he's done is successfully smear the company's name for years to come.

  • Good Grief... (Score:5, Insightful)

    by Frosty Piss ( 770223 ) * on Saturday April 16, 2016 @03:42PM (#51923299)

    describes this whole fiasco as a "marketing effort" to promote Marsala's company

    How does telling everyone that you are incompetent "promote" your business?

    • Let's try and be positive here; this guy won't make that mistake. And lots of other people will have been encouraged to think about their backup scenarios, which will be a GOOD THING. Overall I think it's been positive, though less than elegantly so!
      • by Anonymous Coward

        Overall I think it's been positive...

        Sorry, no...

      • Let's try and be positive here

        We ARE being positive here. You're talking about a business where not only did one person make a mistake, but he made another mistake while (or claimed to) while performing data recovery, proved a company only had one single backup, and proved there were no systems in place to prevent such mistakes from affecting many.

        Mistakes are tolerable. You make a mistake, you lean, you move on. You demonstrate a clear and repetitive string of repeated failures along with absolutely no systems in place to catch such fa

    • Not from the DB who ran the hoax, but all of the hero types on Slashdot claiming all kinds of ad hominem against people who questioned whether it was a hoax. I could care less about the guy who ran the hoax, he is just one of them losers who wants attention (even if it's bad).

  • Backups are a hoax (Score:4, Insightful)

    by Iamthecheese ( 1264298 ) on Saturday April 16, 2016 @03:49PM (#51923333)
    The way most companies do backups there's no point. If backups are a checkmark on the official risk management schedule, you're fucked when you need one. I've seen it. To PROPERLY manage backups means you need to dedicate extra man-hours to making sure they can be restored in a wide variety of circumstances. By actually restoring from backup on occasion. Can you restore after you lose a server and the backup software on it? Can you restore after you've had a virus undetected for a week? For a month? Are your incremental backups too unwieldy to work in real life? Does it actually take a full day to pull the reels and get the data back? Do you have offline copies? How sure are you that your encryption can be decrypted?

    Doing backups properly is hard. The story would have had a ring of truth if it included backups that couldn't be restored because the encryption key was the wrong version.
    • I like to say "backups are easy, disaster recovery is hard." Old school, tapes go offsite weekly. Contemporary, all backups are synced to the "cloud." There is no true backups solution that leaves everything available to the running systems, remote mounting or not. From what I can tell, he was really talking about disaster recovery replication, which isn't what I would call backups anyway.

    • Re: (Score:2, Insightful)

      by Anonymous Coward

      Former backup/recovery sysadmin here.

      There are two things a company needs to define before they should start looking at solutions: the RPO (Recovery Point Objective), and the RTO (Recovery Time Objective). Recovery Point Objective basically means, "How much data can you afford to lose in the event of a disaster? A second or less? An hour? A week? A month?" Recovery Time Objective basically means, "How long do you have to get that data back onto an operational system? How long can you afford for your system

    • by Anonymous Coward

      Doing backups properly is hard. The story would have had a ring of truth if it included backups that couldn't be restored because the encryption key was the wrong version.

      Actually, doing backups properly is easy. For any number of servers less than 50, backups and restores are pretty easy.

      Doing backups for thousands of servers is where it gets hard.
      Doing backups for Windows is hard too. I've never seen any Windows backup tool put the system back exactly as it was.

      Doing backups and restores for Unix systems isn't hard. Linux makes this ridiculously easy. LVM, snapshot, mount the snapshot readonly, backup. umount the snapshot, delete it, be happy. If the backups are file-b

    • by phorm ( 591458 )

      Having non-production and production environments is a good way to manage this. Have a process to strip/anonymize any "sensitive" information and build the non-production/test system from the backups. If it builds, then not only do you have a production-like system to test on, but you've just taken strong steps towards confirming the backups are good.

  • What about the guy who deleted Slashd*%.nn$# l;


    NO CARRIER
  • Are we sure his name isn't Macro Marsala?
  • Wouldn't be the first time some fraud was trying to rustle up some free publicity. Remember Ken Starks and his issues with Karen of AISD who banned Linux from the classroom. Thing is AISD had no knowlege of the issue: Linux - Stop holding our kids back [blogspot.co.uk]

    Currently Starks is having issues with the 'Taylor Housing Authority', as in 2013 they refused permission for Starks to site a computer in one of their housing projects citing a lack of appliance inspection. Last Feb they contacted Starks requesting 125 fo
  • The PCWorld post contains this sentence:
    "The most surprising thing might be that so many people believed him, including those on a forum for technology experts."

    Yes, we believed it, because it's all too plausible. We've been there. We've done that. We've cleaned up the mess.

  • by Greyfox ( 87712 )
    Just wow. I did not see that coming. It's like that time I told mom that the NSA wasn't listening to everyone's E-Mail and then later on the NSA turned out to be listening to everyone's E-Mail. Or that time I told mom there was no vast global economic conspiracy to keep the poor down, and then that Panama Papers story broke. And then this time I was talking to her and she was all like "There's no way that guy deleted his servers like that! You'd have to be functionally retarded!" and I was all like "No, No,
  • by Anonymous Coward

    He got lucky, fixed it, and acted like it was a joke. Remember don't suspect !malice when it could be stupidity...

    • He got lucky, fixed it, and acted like it was a joke. Remember don't suspect !malice when it could be stupidity...

      This is actually the most likely answer... 8-}

  • When people are not really paying attention, they -really do- have short memories. And people pay less attention to things now that they used to.

    It works just often enough to make the Marketing managers think it is generally true. But don't bet on short memories, especially in our business. 8-)

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