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The Internet

Top-Level Domain .App Is Now Open For General Registration (googleblog.com) 82

Christina Chiou Yeh, writing for Google Registry: On May 1 we announced .app, the newest top-level domain (TLD) from Google Registry. It's now open for general registration so you can register your desired .app name right now. We begin our journey with sitata.app, which provides real-time travel information about events like protests or transit strikes. Looks all clear, so our first stop is the Caribbean, where we use thelocal.app and start exploring. After getting some sun, we fly to the Netherlands, where we're feeling hungry. Luckily, picnic.app delivers groceries, right to our hotel. With our bellies full, it's time to head to India, where we use myra.app to order the medicine, hygiene, and baby products that we forgot to pack. Did we mention this was a business trip? Good thing lola.app helped make such a complex trip stress free. Time to head home now, so we slip on a hoodie we bought on ov.app and enjoy the ride.
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Top-Level Domain .App Is Now Open For General Registration

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  • by xack ( 5304745 ) on Monday May 14, 2018 @01:36PM (#56609500)
    Why do we need another operating system and domain?
  • by xxxJonBoyxxx ( 565205 ) on Monday May 14, 2018 @01:36PM (#56609502)
    >> Crappy TLD ".app" is now taking money from suckers.

    Nope.
    • Re: (Score:3, Insightful)

      by nine-times ( 778537 )

      I understand what you're saying, but on the other hand, I could see some possible value from increasing the number of TLDs.

      One of the problems with the domain naming system is that there are a lot of squatters. For a long time, there's been a land-grab to gobble up every desirable .COM domain and hold out for a big payday. There are a lot of companies that go to buy a domain that matches the company name, only to find that [company-name].com is taken, and so are most of the variations that they would wan

      • Another way would be that if you register XYZ.com then any established business called XYZ can boot you out unless you can come up with a good idea why not.

        I mean your friends might call you Mercedes. It might say that on your doorbell and business cards. But when I go to mercedes.com I'm looking for the car company, not you.

        • Another way would be that if you register XYZ.com then any established business called XYZ can boot you out unless you can come up with a good idea why not.

          Right, like I said, there are various ways to try to solve the problem. However (and I'm sorry if this is rude), what you're suggesting is not a particularly good solution. It'd be courting controversy, and there'd bound to be a lot of administrative overhead.

          Because think about this: What constitutes a "good idea why not"? Someone needs to come up with a set of reasons why it's ok to own a domain, and why not, when someone can have their ownership challenged, and when they can't. And then once the rul

          • Yeah you're right. It's too hard having laws about anything. Settle it with a duel, or perhaps scissors-paper-stone.

            • No, laws are good, but you don't want to make vague laws so every single thing that comes up needs to be settled in court. Especially when you're talking about things that involve a lot of small transactions, and there's a more technical solution available.

        • ok, but I buy fuckmercedes.com, Mercedes shouldn't be able to come along and suppress my speech because of my fair use of their trademark.

    • Makes me wonder... is cr.app already taken?

  • by Anonymous Coward

    With https://f.app the internet is now complete.

  • by Anonymous Coward on Monday May 14, 2018 @01:50PM (#56609618)

    Only true appers app with appers.app.app.app. Only LUDDITES USE .COM. Appers.app.

  • When can I register .luddite domains?

  • Every domain I enter on their thing gives a useless error message "please enter a valid blah blah". Anyhow, only domain I would've been interested in registering would have been cr.app, which was registered on 2018-05-08, so I suspect they're going to squat their own ultra-short names, and possibly everything potentially profitable that gets entered in that search box (if so, then it's a tr.app!). If someone can get it to work, crr.app seems to be available (per whois), so get it while it's hot!
  • by aicrules ( 819392 ) on Monday May 14, 2018 @02:40PM (#56610002)
    I will now have no trouble identifying what a website is for just by looking at its URL!
    • by Anonymous Coward

      itsatr.app

  • Isn't the whole point of an "app" that it is on your phone and doesn't need an URL? Why would anyone ever need to visit these websites?
    • No, that's Apple's recent attempted re-definition of "app". The rest of the English speaking world has used "app" to mean something quite different for at least 20 years or so.

  • hotnew.app is mine!
  • by mamono ( 706685 )
    fappf.app is already taken. How about a different name?
  • >> z.app
    z.app is already taken. How about a different name?
    >> zz.app
    zz.app is already taken. How about a different name?
    >> zzz.app
    zzz.app is already taken. How about a different name?
    >> zzzz.app
    zzzz.app is already taken. How about a different name?
    >> zzzzz.app
    zzzzz.app is already taken. How about a different name?
    >> zzzzzz.app
    zzzzzz.app is already taken. How about a different name?
    >> zzzzzzz.app
    How exciting! zzzzzzz.app is available.
  • Back in the early days you'd stick the topic name in front of ".com" and you'd find a website.
    In those days search wasn't great. Webcrawler, AltaVista ?
    Then along came google and we began to see invented names like Skype. In fact who had even heard of a "google" until then?
    Naming became irrelevant as search ranking became everything.
    When I look at my website and app's analytics I see an annual downward trend in website usage and an increase in app usage.
    IMHO App store search is now king. App names are free

  • I was too slow, whats.app is taken :(

    Those new TLD only interest search engine operators since we'll have no idea what kind of naming standard each site or service is using.
    I'm already seeing things like bank.example1 as the URL, meanwhile the others still use www.example2.com. Soon example1.app ? Why?

    • They had a pre-sale where anyone with a corporate interest could register names associated to their businesses. It's unlikely you'd be able to find any good squattable .app domains.

  • Glad they're keeping the riff-raff out.

  • I can see how "New TLD open for general registration" can fall under news for nerds, but what's with the copy-pasta of a load of advertising copy for random companies who registered before it was opened to the public? How is that news for nerds or stuff that matters?

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