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Advertising Databases Google

Google Launches Ads Transparency Center As a Searchable Database 7

After launching My Ad Center last fall, Google is now introducing the Ads Transparency Center as a "searchable hub of all ads served from verified advertisers." 9to5Google reports: The Ads Transparency Center will let you view all the advertisements a company has run using Google's networks. Each ad includes the date it last ran, format (text, video, etc.), and what region (country) it was shown in: "For example, imagine you're seeing an ad for a skincare product you're interested in, but you don't recognize the brand, or you're curious to understand if you recognize other ads from this brand. With the Ads Transparency Center, you can look up the advertiser and learn more about them before purchasing or visiting their site."

You can search by advertiser (with approximate ad quantity noted) or website, with filters for topics, time, and country. Once an advertiser is selected, Google will show the feed of ads with the ability to select for more details. You'll be able to access it directly here or from the My Ad Center, which lets you customize advertising that appears in Search, Discover, Shopping, and YouTube.
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Google Launches Ads Transparency Center As a Searchable Database

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  • by geekmux ( 1040042 ) on Wednesday March 29, 2023 @09:04PM (#63410468)

    "...imagine you're seeing an ad for a skincare product you're interested in, but you don't recognize the brand, or you're curious to understand if you recognize other ads from this brand. With the Ads Transparency Center, you can look up the advertiser and learn more about them before purchasing or visiting their site."

    Wait, don't tell me...Google is going to then sell your searches of advertisements within a Google database to advertisers again, because if they didn't get you the first time, you certainly helped narrow down the precise path to your wallet the second time, right?

    How very meta.

    • Alphabet. Try to keep up.

      • Alphabet. Try to keep up.

        Huh.. Guess I'm gonna have to Google that. Seems one of the largest mega-corps in the world has done a rather shitty job with their rebranding ploy after "don't be evil" was proven quite false and unprofitable.

        No, Facebook. Your ploy to escape the stain of political fuckery didn't work either. We still know how Mark "Dumb Fucks" Zuckerberg feels about the actual product being bought and sold.

  • THANK YOU! This is awesome news, way to go Mountain View Gurus. I Wasn't seeing enough ads so this is an opportunity to just spend a boatload more just watching ads

    Fudge actual content, from now on I can just spend a whole day just watching and reading ads

    Sweet! This is gonna be real fun :p

  • Stop selling YouTube advertising space to flagrant 'get-rich-quick' scams?

  • Because if there's anything the internet was clamoring for, it was definitely a way to spend MORE time looking at ads. Thanks, Google. You're helping us remember what the internet is really meant to be about.

If all else fails, lower your standards.

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