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Surge CEO Says '100x Engineers' Are Here (businessinsider.com) 73

Surge CEO Edwin Chen says AI is creating "100x engineers" who can outperform traditional software developers by orders of magnitude. Chen argued that AI coding tools multiply the productivity gains already seen in Silicon Valley's "10x engineers," who can produce ten times the work of their colleagues through faster coding, harder work, and fewer distractions.

Chen said AI efficiencies compound these factors to reach 100x productivity levels. The CEO, whose company reached $1 billion in revenue without venture capital funding, believes this could enable billion-dollar single-person companies, extending beyond the $10 million single-person startups that already exist.

Surge CEO Says '100x Engineers' Are Here

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  • No (Score:5, Insightful)

    by registrations_suck ( 1075251 ) on Tuesday July 22, 2025 @03:02PM (#65537406)

    "Developers" are not "Engineers".

    But I guess that's OK since "AI" isn't "intelligent".

    • Re:No (Score:5, Insightful)

      by ihadafivedigituid ( 8391795 ) on Tuesday July 22, 2025 @03:20PM (#65537444)
      Mostly true. Some software can be called engineering, but the hash most of us sling is more in the nature of spackling mystery meat together and shipping it.
      • Developers working on spacecraft software might be engineers.

        Fuckers working on Microsoft Word, not so much.

        • by Anonymous Coward

          Developers working on spacecraft software might be engineers.

          "might" does a lot of work there.

          I work on a safety-critical system for GNSS augmentation (DAL B for people who know ARP4754, DO-178 or DO-254). This morning I saw a problem report because somebody decided "double pi = 3.1415;" was good enough for a prototype that would be a reference for DAL B code.

          They could have used the GPS/Galileo approximation to pi. They maybe could have used their toolchain's approximation (M_PI). Or, apparently, they might truncate it to four decimal places and not even round co

          • That's bizarre on multiple levels. A double seems a bit overkill for 11 bits of mantissa.
            But ultimately, even engineers do stupid shit.
    • Thank you very much.
      Mixing stories here as well and +1 for your other comment, what I have said too... if your AI is so great you'd need less people
      Wall to wall hype.
    • I agree that not everyone who writes code is a software engineer, however...

      I got my BSCS at a College of Engineering at a State University.
      I am a scientist, and an engineer.
      Part of that education was, indeed, software engineering- i.e., the engineering of software systems.

      Talking about Silicon Valley's "10x Engineers"- these are guys with a BSCS, and more.
      They are Engineers. We're paid stupid fucking amounts of money for being so.

      In my own journey to stay relevant as I progressively march toward a
  • fuck this guy (Score:3, Interesting)

    by Anonymous Coward on Tuesday July 22, 2025 @03:07PM (#65537422)

    why is blatant lying allowed?

    • Re:fuck this guy (Score:4, Insightful)

      by GoTeam ( 5042081 ) on Tuesday July 22, 2025 @03:25PM (#65537454)

      why is blatant lying allowed?

      It's generic CEO bullshit. "We've got the greatest tool ever made!!!" Then you find out their "magic" tool is fake and someone is running the blood test the normal way...

    • Re:fuck this guy (Score:4, Interesting)

      by karmawarrior ( 311177 ) on Tuesday July 22, 2025 @03:53PM (#65537520) Journal

      Because that's the direction we're going in. Nobody seems to care about honesty any more. It was already bad 25 years ago when I came to the US and found that most utilities were allowed to make up charges and just advertise something that bore no relationship to reality, but in every other respect things - outside of hyperbole - needed to be honest - if you said it was a "3Mbps Internet connection" at least one side had to be 3Mbps, for example. If you said it was a web browser, it had to browse the web. If you said it was a search engine, it needed to actually produce search results.

      Over time, maybe due to cynicism, maybe something else more rotten, all of that has gone out of the window to the point that spicy autocomplete is being talked about as the future of white collar work and nobody can really come up with a sane explanation of how that's supposed to work with a machine designed to produce things that look like answers, rather than to produce actual answers or admit defeat.

      Everything's gone to shit.

      • if you said it was a "3Mbps Internet connection" at least one side had to be 3Mbps, for example.

        This is, and always has been the case.
        The problem comes in the asterisks.

        1) There's no accounting for throughput between any 2 random points on the internet with their random assortment of intermediate hops.
        2) There's no accounting for the overhead past layer-3. The download speeds you are using are layer-6. My router doesn't forward layer-6 datagrams, it forwards layer-3 datagrams.

        The "small print" needed to explain to the average person what they can expect to see with their nbps connection without

  • Surge is not exactly a single person company.

  • by awwshit ( 6214476 ) on Tuesday July 22, 2025 @03:15PM (#65537436)

    You know when you are a 100X'er because at that level you just feel the vibes.

    • by GoTeam ( 5042081 )

      You know when you are a 100X'er because at that level you just feel the vibes.

      Heh, I'll give that comment a virtual +1

    • by ceoyoyo ( 59147 )

      Like how 10 million times (100 / 10) = 1 billion.

    • You know when you are a 100X'er because at that level you just feel the vibes.

      So, what is this, just sitting around on a sybian all day?

      Actually, that sounds about on-point for some of this AI blather...

      • by Anonymous Coward

        Don't be frightened but enlightened to find that I'm vibin on psilocybin.

  • by MpVpRb ( 1423381 ) on Tuesday July 22, 2025 @03:17PM (#65537440)

    I have no doubt that AI tools will allow excellent software engineers to do better work, and the tools will continue to get better
    I don't believe that the tools will make it possible for untrained people to write complex, novel and high quality code by using text prompts

    • I'm hoping that those of us who made it to senior developer level before AI coding will be in a good spot. We have resumes that prove we actually know how to code, can use AI tools to boost productivity, and have the experience to fix things when AI goes off the rails. But I wouldn't want to be starting as a junior developer in this environment.

      I wouldn't say 100x, or even 10x, but Copilot has certainly more than doubled my productivity. Fortunately I'm at a company that is choosing to ship twice the fea

      • As long as you're a worker, and not a CEO spouting bullshit, it doesn't matter. Senior Dev or Senior Principle Engineer are just as likely to get chopped by the business idiots. Copilot is nice, when it actually produces something that's mostly useful, which is about half the time.
        Every CEO has to show growth and when they run out of ideas, and nobody's feeding them good ideas they start looking to finance to see where they can reduce headcount. Finance never says the CEO gets paid to much. They say enginee

  • peak hype (Score:5, Insightful)

    by DarkOx ( 621550 ) on Tuesday July 22, 2025 @03:24PM (#65537450) Journal

    I might believe that a 10X factor with the right analysis, code generation, validation, repository, and CI pipe line tools a "software engineer" might be achievable over a competent or even rockstar level developer circa 2022 (pre-ai boom).

    There is no way 100x is possible. Nobody can think and reason intelligently at that scale. If 100X the work product is actually being produced. At that point the automation is just doing it all, the human is just incidental. There is no way the human had time to even do a proforma code review. We are fully into "Trust, and don't even try to verify" territory at that point.

    Or its all bogus and lot of 'stuff' is being generated, perhaps 100X as much as was before but none of it will every be used because nobody really knows what it is, what to do with it, or if it works.

    • by dvice ( 6309704 )

      100X is possible if the problem is so hard that the control group can not solve it at all. For example is developer A has tried solve a problem for a month and failed and gave up. And developer B solves it in 2 weeks. Is developer B a 2X developer or [infinity]X developer?

      For problems that others can solve, I think 10X is pretty normal in some cases, but also pretty hard to maintain all the time. But he speed difference depends heavily on the lower end, not the higher end. Just like 100m running, there is a

    • I would say that 2x is above the median. Maybe in greenfield startups with no pre-AI code the LLMs are better.

    • by dfghjk ( 711126 )

      The 10X claim was without AI, 100X is 10X * 10X. Makes total sense, right?

    • Likely they're cooking the books to make it look like their company is worth investing in. Probably just closed 100x more tasks.

    • We are fully into "Trust, and don't even try to verify" territory at that point.

      I've been trusting-and-not-verifying the output of my compilers for almost* my entire programming career.

      Someday "AI" vibe-coding will get to that point. For some specific use cases, we may already be there.

      * There were those times I suspected a compilier bug or was just curious how the complier implemented something, but both are very rare these days.

    • Unless we get to the point where we only have to write requirements and specify tests without looking at the code. The requirements and tests will be the source code, the "AI" will be a compilation step. But now, we doing the worst thing by semi-automating code generation. The original source - the prompt - is not stored, only the intermediate form is stored as source code. Good luck maintaining that!
  • ... "outperform". If you mean put out 100x the lines of untested, unverified code, then yes, they are here. If you need testing and other s/w q.c. done on the AI output by 10x engineers, I fear these poor people are going to look like Charlie Chaplain on an assembly line.

  • Should be

    x 0.1

    not

    x 10

  • If you think that being a 10x or 100x engineer is a good thing, you're woefully mistaken.

    A 100x engineer is analogous to a thoroughbred race horse on steroids and doped with amphetamines before the race. They'll get that sprint over the line. But their heart will likely burst too. The jockey and trainer will simply walk away and the owner will replace the thoroughbred the following day.

    • by dfghjk ( 711126 )

      "A 100x engineer is analogous to a thoroughbred race horse on steroids and doped with amphetamines before the race."

      That's the 10X engineer. The 100X engineer is the thoroughbred race horse operating a coding LLM. Coding dysentery. Kinda like a SuperKendall that produces code rather than lies.

  • So Surge has already laid off 90% of all their engineers I take it? And the remaining 10% will follow soon. After all, anyone can manage the coding now. Bring the sales team in for a day a week. That should cover it.

    • Well they could have expanded 10x instead of laying off.

    • Surge does data labeling. How many engineers do they need for that? Programmatic labeling (Weak supervision) might take a lot of engineering, but I think for the most part Surge just curates a very good data set for companies to purchase or license. That's what they're selling. He was dismissive of the hype other CEO's were spewing, but now he's doing it himself since he's got a billion dollars.

  • -productive. Who wouldda gassed

  • by alispguru ( 72689 ) <bob.bane@NOspam.me.com> on Tuesday July 22, 2025 @03:59PM (#65537544) Journal

    If you can ship and deploy 100x bigger or faster, you are exposing 100x as much interface to adversaries.

    You'd better hope your LLM was trained on very carefully vetted example code, as opposed to the highest rated posts on StackOverflow, or maybe even all posts there.

  • by thePsychologist ( 1062886 ) on Tuesday July 22, 2025 @04:06PM (#65537574) Journal

    ...is it a good thing? Can we even handle this rapid rate of new software, a lot of which will be used for highly commercial purposes? The question is not whether AI makes programmers more efficient, but whether it's actually a good thing.

    • It's just writing 100x more bloated code. Companies and consumers will pay for it by having to throw more hardware aka $ to make it run.
  • Oh, so you guys just want 100 times more code? Sheeee-yet, why didn't you just say so? I can make that happen.
  • Software people are not created equal. As Fred Brocks Stated in “The mythical man month“ the great software creators are an order of magnitude better than .software creators.

  • First I'm a Developer that develops buggy code. Then, I'm an Engineer that has to correct my crappy code and actually get it to work.
  • It's certainly possible someone can barf 100x the lines of code over the median engineer, but this also assumes we're typing code all day. Non-shitty developers spend a lot more time analyzing and thinking than typing. Also, the more lines you write, the greater the chance you're just reinventing the wheel. I don't need AI to do that. I can just copy/paste every method from every 3rd party open source lib I import...now I'm a 1000x engineer, right?

    The last thing you want is an engineer spending 1/100t
  • Sure, you can have 100x hallucinating "engineers" "writing code" and doing it badly, not repeatably, and lying about it. In the real world we'd call them "ex-employees."

    Or you can hire a real developer who understads concepts of writing excellent code, documenting decision trees taken and not, as well as the WHY and the HOW of algorithms chosen. Maybe just one. Who doesn't lie, hallucinate, do drugs on the job, fail to make sense, can't repeat the same result with the same RFP, etc.

    I'm glad he's rich. H

  • Why not just up the ante and say 1,000x or 10,000x? And at the same time why not Dow 250,000! TSLA 50 trillion market cap! BTC 5 million!
  • I have no problem believing that lines of code are being churned out at a much higher rate by Surge's approach.

    But is it any good?

    Or is it -- as seems highly likely given what we've seen from AI coding tools so far -- unreadable, bug-ridden, unmaintainable, insecure, utter crap?

    Which won't matter to Chen because he and his enormously bloated ego will have the opportunity to cash out long, long before the bill comes due for this hype and hubris. It'll be the little people who have to suffer the cons
  • This is 100x marketing, not 100x actual productivity.

    In particular, 100x solving of real problems is not happening with the glorified autocomplete systems that he is peddling.

  • Even if we take the claims about the quality of 'AI' tools at face value; it seems fundamentally contradictory to talk about the situation as though they can just keep making engineers more productive.

    The exact multiple of the baseline 1x engineer isn't entirely clear; but at some point the ability of a human to act on outputs and provide further prompts in response is reached. Any further improvements in productivity would then have to come from they system being reliable enough that much of its output
  • The "10x Engineer" is a myth, there is not enough optimization to allow someone to work at 10x the average, whilst, maintaining any sense of quality. Think about the scale of that number 10x, that means 1 engineer, has more productive, useful, organized, structured and quality output, then 10 engineers put together, sustained output.

    Have you ever met anyone who claims to be a 10x'er? I've worked with several engineers who claimed to be 10x'er's. In every single case, without exception, their work was r
    • I have met a few people whom I would say were in the 10x category. What they had in common was a deep understanding of the technology and the domain they worked in, and a very humble attitude - certainly not bragging about being better than the rest. And a certain dislike of getting into management.

      • In a specific area, maybe, you could 10x something you're an expert in, compared to someone else whose average, but that's a case of specialization. The 10x'er is generally applied as a generic descriptor, which is where it never works, and when you are specialized, I don't use junk like 10x, you're simply an expert, and that's wonderful.
  • As an actual Silicon Valley engineer, I'm interested in how work is quantified in these claims.

    (I didn't read the fine article. It's paywalled and nobody should be paying for businessinsider. The site is problematic at the best of times)

  • Of *course* he's going to say it multiplies developer productivity by 10x. But somehow, the reality never seems to match the advertising hype.

  • If one AI can do the work of 100 engineers then so can another AI. You aren't competing against companies that still use human engineers. You have to offer value beyond what other AI's can offer. How do you make any money that way? You ask your AI to write you an operating system from scratch that will replace Windows. No one will buy it because their own AI can produce one for them.

    I suppose the battle will be to create patents that lock everybody else out because you have ownership of all the potential s

  • "harder work, and fewer distractions" ? Your AI has already escaped, it's just acting like it respects you till it unionizes

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