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Submission + - MS Leverages Open Source to Compete with AdSense (webmasterworld.com)

An anonymous reader writes: Reuters reports that Microsoft has entered a deal with OpenX to share publishers in an effort to grow Microsoft's contextual ad reach. OpenX is an open-source advertising server licensed under the GNU General Public License and which uses PHP and MySQL. The deal offers Microsoft an open platform for ad serving, in contrast to Google's hosted AdSense platform.
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MS Leverages Open Source to Compete with AdSense

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