theodp writes: Monkey see, monkey patent. That Amazon is already seeking patents on a similar process isn't stopping Microsoft from seeking its own patent for serving ads inside e-books, adjusting their relevance based on the contents of the digital tome. Among the innovations Microsoft claims in its just published patent application is book spoiler-avoidance: 'If the advertisement 'gives away' something that is going to happen in the e-book on a subsequent page,' Microsoft explained to the USPTO, 'it may not be appropriate to present the advertisement on the target page.'
Never tell people how to do things. Tell them WHAT to do and they will
surprise you with their ingenuity.
-- Gen. George S. Patton, Jr.