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Submission + - Sweden Experiments With Public Twitter Takeover (bbc.co.uk)

revealingheart writes: BBC reports that Sweden are allowing one citizen per week to take control of their official Twitter feed, in what's been described as "the world's most democratic Twitter experiment". Adam Arnesson, 21, an organic sheep farmer, is said to the biggest star of the project so far, including uploading photos and videos of life on his family's farm; while a female minister in the Church of Sweden and a Bosnian immigrant have also posted on the feed. The Swedish Institute and VisitSweden launched the experiment in December, which has helped to double Sweden's Twitter followers in the past month.
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Sweden Experiments With Public Twitter Takeover

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