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Programming Books Media Book Reviews IT Technology

Essential Blogging 147

Alexander Moskalyuk reviews below the new O'Reilly title Essential Blogging, which he points out is available not only for purchase through conventional purchase, but also with O'Reilly's Safari Online subscription, where it's available for a mere 1 point. Read on for his take on how useful Essential Blogging really is.
Essential Blogging
author Benjamin Trott, Mena G. Trott, Shelley Powers, J. Scott Johnson, Rael Dornfest, Cory Doctorow
pages 264
publisher O'Reilly
rating 3/10
reviewer Alexander Moskalyuk
ISBN 0596003889
summary Introduction to running Weblogs on the Internet

Blog, Blog, Blog.

Recent media infatuation with the blogging effect seems to be overwhelming. It seems that newspaper journalists have just discovered the ability to post and comment messages on the Internet, while most of the computer aficionados and heavy Internet users just shrug their shoulders when told about personal Web journals that link to other articles on the Web.

Blogging Essentials is mostly a generic guide to setting up and running your own Weblog using the software available out there. It doesn't require as much technical knowledge and Unix experience as Running Weblogs with Slash, and doesn't have a nice preface by CmdrTaco, but for a person who is determined to keep a daily journal available on the Internet, it would provide helpful reading material.

What's reviewed

Blogger, Radio Userland and MovableType are the primary products discussed in the book. Each of these packages has two chapters dedicated to it, one for beginners' introduction and one for description of advanced features. The main difference between these three products is in their hosting capabilities - Blogger wants you to keep the journal entries on its Web site and provides Web interface, Radio UserLand keeps the posts on its own server as well, while providing desktop interface, while MovableType assumes the user has a Web server on which to install the blogging software. Both Blogger and Radio UserLand allow for self-hosting, which is also covered in introductory chapters.

Another chapter is dedicated to server-based Blosxom, and in the review of desktop clients such blog utilities as BlogScript, BlogApp, BlogBuddy, W.Bloggar and Slug are covered.

What's good and what's bad

While the depth of covered material is surprisingly large for such a narrow topic, a lot of book pages are spent on displaying screenshots of the blogging software, and showing other people's blogs. The only thought that never left my mind while reading this book was "Who would buy it?" Why would you need 264 pages to explain you how to set up your own journal and run it? People who find satisfaction in running their own customized versions of online journals already know most of the material, and those who don't would probably opt in for easier Web-based interface like LiveJournal.

The book seems to be just a quick walk-through of the manuals, and if you consider that all of the reviewed products have pretty good help and FAQ sections, the need for such book decreases even more. I can hardly name anyone to whom I would recommend this book.

Table of contents can be viewed on publisher's Web site.


You can purchase Essential Blogging from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

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Essential Blogging

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  • Why? (Score:4, Insightful)

    by Lechter ( 205925 ) on Tuesday September 10, 2002 @10:48AM (#4228090)
    Yes, but does the book tell you why anyone out there would want to read a blog about your life? Or what to do with your life to make people interested in reading about it? (Short of getting your own personal stalker of course)
  • Re:Why? (Score:2, Insightful)

    by Winterblink ( 575267 ) on Tuesday September 10, 2002 @10:57AM (#4228162) Homepage
    Some people have family that like to read their blogs. Some people even have FRIENDS that like to read their blogs.
  • by mwber ( 235552 ) on Tuesday September 10, 2002 @10:57AM (#4228169)
    It seems like it'd be really helpful for a lot of the people that regularly blog to have a pretty non-technical introduction to it, but I'm not sure those same people would know anything about O'Reilly or read Slashdot.
  • by hillct ( 230132 ) on Tuesday September 10, 2002 @11:13AM (#4228298) Homepage Journal
    One of the first paragraphs of this review is perhaps the most telling:
    Recent media infatuation with the blogging effect seems to be overwhelming. It seems that newspaper journalists have just discovered the ability to post and comment messages on the Internet, while most of the computer aficionados and heavy Internet users just shrug their shoulders when told about personal Web journals that link to other articles on the Web.
    When considering the value of Blogging, you must see it for what it is. It's the natural extension of the 'Links Page' that every personal website has and were so prevelent even in the early days of the web in 1994 and 1995, that pages of personal bookmarks, outnumbered pages of actual meaningful content. That having been said, there are two distinct types of blogs. Those which simply act to point out a linked source of content the author finds to be of interest, and those which offer some sort of online punditry. Both types are of value in their own right, but blog readers will most likely favor one or the other type. Personally, I maintain a blogger based page for the simple purpose of having a portable bookmarking mechanism for my owwn convenience, since the demize of most of those .com ventures that sought to ptovide such a service supported by advertising.

    With repect to this book, I would have to agree with the reviewer. Who would buy it? If you are familier with blogging, then you know what you need to know. If you are not, then you're more likely to buy a book entitled 'Websites for Beginners' or something. This book seems to be searching for a market where there most likely is none.

    --CTH
  • by pizza_milkshake ( 580452 ) on Tuesday September 10, 2002 @11:38AM (#4228508)
    isn't the point of blogging (assuming you're into it, which i am not) to express yourself and discover how to get people interested in your opinions (basically talk about sex and talk shit about people, afaik). essentially it's the path, not the destination.

    would you buy a book "how to keep a journal"? this seems like it could be summarized in a one page list of "hints and tips"

  • Bad review... (Score:3, Insightful)

    by reallocate ( 142797 ) on Tuesday September 10, 2002 @12:09PM (#4228806)
    ...that tells us that the author doesn't think much of blogging to begin with, that the book has too many pictures for his tastes, and that he can't fathom why anyone would want to use the three highlighted tools in the first place.

    How about installing and using the tools, per the book, and telling us how if the instructions work?

    And, why the gratuitous plug for the Slash book? And why the implied slur of anyone who wants a blog but doesn't need, want, or have time to wade through Slash? He might as well have said "Why would anyone not smart enough to understand Perl code even pretend their smart enough to use these tools?"

    Next time, I'd like to learn about the book, not the author. This "review" is just another example of geek bias and elitism.
  • Re:Ebay - 2004 ad (Score:3, Insightful)

    by reallocate ( 142797 ) on Tuesday September 10, 2002 @12:15PM (#4228854)
    Isn't the self-publishing the essential point of the web? Or does the geek community think "users" should stay in their place?

    Let people write. No one's forcing you to click on that link.
  • by Lucas Membrane ( 524640 ) on Tuesday September 10, 2002 @12:48PM (#4229279)
    Sure, just like "Internet Security", but that one sells quite a few books, too. That's the whole object in publishing computer books, if the title looks like an oxymoron, someone will buy it because they don't know how to do it. Eg "Website Engineering", "Project Management", "Software Quality".
  • by gnat ( 1960 ) on Tuesday September 10, 2002 @01:24PM (#4229668)
    Hi, I'm Nathan Torkington, the editor of Essential Blogging [oreilly.com]. 3/10. Wow, that stings :-) I'm not sure it's entirely justified, though.

    The numeric rating really seems disproportionate, as the reviewer did have some good things to say:

    • "for a person who is determined to keep a daily journal available on the Internet, it would provide helpful reading material"
    • "the depth of covered material is surprisingly large for such a narrow topic"
    The reviewer appears to think that people are either hackers, or will use LiveJournal (a system we didn't cover in depth in book). I take issue with that.

    The primary audience for Essential Blogging is someone who is new to blogging. If you already use a blogging system like Movable Type, you'll learn something from the book (Ben and Mena, the authors of Movable Type, wrote a lot of new material for their chapters), but you are not the primary audience. We even say this in the preface, and the back cover pretty clearly states what's inside: "Essential Blogging helps you select the right blogging software for your needs and shows you how to get your blog up and running."

    Someone new to blogging can read Chapter 1 to learn about the different aspects of a blogging system; the pros and cons of self-hosting vs hosted, desktop vs server; and ultimately decide which web journal system to use. Then they can read the chapters specific to their chosen system to get started, and return when they're ready to customize the appearance of their blog.

    While working on the book, I kept my Dad in mind. He's technical, not stupid, and if he wanted to start a blog, what I want him to know about? The audience also explains the screenshots--if you're new to blogging, you don't to know what to expect nor what the possibilities are. Although it's hard for the reviewer to imagine there are people who haven't been hacking web sites and writing their own blogging systems since 1996, such people do exist.

    But even people who already blog and are entrenched in a particular blogging system should check out the others. I'm a Movable Type user myself, but it was a real eye-opener to use Radio Userland for a while. The whole approach to software and blogging is different in Radio Userland, and it makes you look at your own setup in a new light. I'm not saying you need to buy Essential Blogging to do this, but such comparisons are a benefit of having multiple systems presented side-by-side in the one book.

    About the only thing I agree with the reviewer wholeheartedly on is that it's a shame we don't cover LiveJournal more. When the book was being developed, I didn't see the geek interest in LiveJournal that I see now. Perhaps in the second edition we'll have chapters on LiveJournal.

    So to conclude, I sure hope the old saying that there's no such thing as bad publicity is true. I hope the next book gets a real review (more than six paragraphs) by someone who reads the preface :-).

    --Nat
    (blogs on O'Reilly Network [oreillynet.com] and use.perl [perl.org], as well as several Movable Type installations for family, and a Blossom blog for work)

  • by mgtrott ( 607602 ) on Tuesday September 10, 2002 @03:57PM (#4231129)
    Purpleman51: We have already apologized to you via email for not responding to your original email in the timely matter your expected. The lack of response was an oversight on our part -- one that is regrettable but not common. However, we've been finished with our two chapters for months so the book had nothing to do with support. Please stop assuming you know how we spend our time and consider that sometimes people just make mistakes occasionally.
  • by gaudior ( 113467 ) <marktjohns.gmail@com> on Tuesday September 10, 2002 @05:52PM (#4232069) Homepage
    Does oxymoron mean self-absorbed, navel-gazing, egoism? ;-)

    Some may think this is flamebait, but blogging, and even keeping a private journal is an incredibly self-centered activity. It's no wonder there are so many people on anti-depressants. They spend all their time writing their thoughts down, and re-reading them.


    It seems to be a generational thing. I don't know anyone in my peer group who journals, but a lot of 20 somethings and high school kids seem to do it. They are also the ones who whinge the most about their life. If you spent less time describing your sad life, and more time working to make it better, you might find you actually don't have anything to whine about.

    It is true that earlier generations were noted for their diaries. We know a great deal about history as the result of the private writings of Pepys, Jonson, Addams, Jefferson, and many others. There are some fundamental differences between the diaries of Samuel Pepys, and the blogging of most 20 year-olds with a cable modem and a web-cam.

    • Pepys was very well read. He was highly educated in literature, philosophy, and history.
    • He spent very little time writing about his life, but about the lives of those around him, the relationships, politics, and events that shaped his life.


    By contrast, most bloggers have a limited education, especially in the classics, history, rhetoric, and philosophy. They may be quite smart, but rarely have they been educated. Students in High School and college these days are more likely to be trained, to be good workers in the modern economy.

    This has become more of a rant than I originally intended. I simply dislike the Blog culture, navel-gazing raised to a spectator sport.

    Flame Away, I can take it.

  • by child_of_mercy ( 168861 ) <johnboy AT the-riotact DOT com> on Tuesday September 10, 2002 @11:51PM (#4234651) Homepage
    Actually journal writing is a reflectionj of the literacy of the society.

    Consider how that reflects on you and your peers at your leisure.

    For every Samuel Pepys I promise there were thousands of journals of his era that were awful

    You have to slay a lot of dragons to get a princess.

"Engineering without management is art." -- Jeff Johnson

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