Nerval's Lobster writes "Tech firms are engaging in several non-traditional hiring methods, from programming contests to finding the right people via algorithm. One of the more popular methods: set up a coding challenge or programming contest to bring out interested parties, with the top prize being a trip to the sponsoring company's headquarters to interview for a job. Look at what Facebook is doing in this area, sponsoring several Kaggle.com programming contests to find the best programmers; it also makes use of the site InterviewStreet to screen potential applicants. In theory, any company can build and run a contest online. But is it really the best way to go about hiring a programmer (or any other tech-minded employee, for that matter)?"