theodp writes "You wouldn't select Linus Torvalds to be the public face for the 'Year of Basketball.' So, why tap someone who doesn't code to be the face of 'The Year of Code'? Slate's Lily Hay Newman reports on the UK's Year of Code initiative to promote interest in programming and train teachers, which launched last week with a Director who freely admits that she doesn't know how to code. "I'm going to put my cards on the table," Lottie Dexter told Newsnight host Jeremy Paxman on national TV. I've committed this year to learning to code...so over this year I'm going to see exactly what I can achieve. So who knows, I might be the next Zuckerberg." "You can always dream," quipped the curmudgeonly Paxman, who was also unimpressed with Dexter's argument that the national initiative could teach people to make virtual birthday cards, an example straight out of Mark Zuckerberg's Hour of Code playbook (coming soon to the UK). Back in the States, YouTube chief and Hour of Code headliner Susan Wojcicki — one of many non-coder Code.org spokespersons — can be seen on YouTube fumbling for words to answer a little girl's straightforward question, "What is one way you apply Computer Science to your job at Google?". While it's understandable that companies and tech leaders probably couldn't make CS education "an issue like climate change" (for better or worse) without embracing politicians and celebrities, it'd be nice if they'd at least showcase a few more real-life coders in their campaigns."