theodp writes Techcrunch reports that Mark Zuckerberg has donated $500K to expand the Hour of Code campaign, which aims to reach 100 million students this year with its learn-to-code tutorials, including its top-featured tutorial starring Zuckerberg (video). Techcrunch adds that Zuckerberg's donation will be matched by fellow tutorial team teacher Bill Gates (video), Microsoft, Reid Hoffman, Salesforce, Google, and others. Zuck and Gates appear to have a sizable captive audience — a Code.org District Partnership Model brochure on the code-or-no-HS-diploma-for-you Chicago Public Schools' website calls for partner districts to "hold a district-wide Hour of Code event each year" for three years.
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